首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introd
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introd
admin
2016-04-30
76
问题
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introduction for the television floats in and out of view, including one about receiving electronic mail over the tube. A surfer rides the waves between skyscrapers, his wash leaving an "@" in the water. The ad is "too direct", she tells an interviewer. "There is this guy talking, telling me all about the product, showing me some images. We get it—but we don’t like it."
Since a Shanghai television station aired China’s first TV commercial in 1979, most have been the plain, straightforward, tell-the-name-of-the-product-and-what-it-does kind. Those started disappearing in the U.S. in the late 1960s in favor of more subtle pitches using irony and humor. Now a study says Chinese commercials don’t have to talk down to consumers anymore either—at least the one-third of them living in China’s prosperous cities, and who most interest advertisers.
Even the Western agencies that win awards elsewhere for hip, inventive commercials usually keep it simple in China. After all this country only began opening up 20 years ago and is fairly new to advertising. And to consumer culture, too. China is still a developing nation where an income of just $20,000 a year qualifies an urban household as middle-class. On the other hand, city people who once aspired to own the "big three"—a television, refrigerator and washing machine—have already moved up to DVD players and mobile phones. And with a population of 1.3 billion, the world’s largest, China is a huge market. That is why the world’s largest companies, from Coca-Cola to Procter & Gamble, are battling it out in China. Advertisers spent more than $500 million dollars through the first half of the year, estimates market researcher, making China the largest advertising market in Asia after Japan.
The prevailing view of many of those advertisers and their agencies is that the Chinese don’t yet get clever or subtle advertising and they prefer a straightforward ad with lots of information. But the April survey of almost 500 people in five China’s largest cities discovered "a savvy urban population, tired of a diet of ’boring’ ads and hungry to be treated as the sophisticated decision-makers they are." In short, the Chinese appreciation of what makes a good ad is no different from their counterparts anywhere else in the world.
The passage mainly intends to discuss ______.
选项
A、the most effective ways of advertising in China
B、the development of advertising styles in China
C、consumers’ view on the ads in China
D、a misconception on the ads in China
答案
C
解析
本文以某个消费者对广告的看法开始,又以消费者对广告的看法结束,中间两段虽然提及了一些世界名牌,也提到了消费市场等,但作者提到这些都是为了说明消费者对广告在态度上的变化,因此,本文最关注的应该是消费者对广告的看法,即C为本题答案。
转载请注明原文地址:https://kaotiyun.com/show/O8G7777K
0
大学英语六级
相关试题推荐
杭州位于中国东南沿海,京杭大运河(Beijing—HangzhouGrandCanal)的南端,它以其西湖的美丽景观而为人们所熟知。俗话说“上有天堂,下有苏杭”,表达了古往今来的人们对这座美丽城市的由衷赞美(heartfeltadmiration)。元
A、Theyattendahouse-sitter’sparty.B、Theycheckahouse-sitter’sreferences.C、Theyinterviewahouse-sitter’sfriends.D、Th
A、Becauseofthestressfactors.B、Becauseoftheleisureactivities.C、BecauseoftheTVwatching.D、BecauseofthegeneralAme
A、Shewasveryluckytoseemanywhales.B、Shedidn’tgotothewhale-watchingtrip.C、Shedidn’tseeawhaleonherwhale-watch
A、Checkthefigureslatertoday.B、Dothecalculationsagaintomorrow.C、Bringacalculatortomorrow.D、Calculatethenumberrig
A、Tocompeteforcustomers.B、Toreducethesizeoftheirstaff.C、Toprovideservicesfordistantclients.D、Toexpandtheirop
A、Atashoppingcenter.B、Atanelectronicscompany.C、Ataninternationaltradefair.D、AtaDVDcounterinamusicstore.C根据s
A、Paintingapicture.B、Hostingaprogram.C、Designingastudio.D、Takingaphotograph.B根据女士所说的“今天我们请布朗教授带着他的新书《时尚映像》来到我们演播厅”,可
A、TheirBBSwasnotasgoodaswhattheyhadthoughtbefore.B、Theirprogressinthewebsite-designwashinderedforlackoffun
Chemistrydidnotemergeasascienceuntilafterthescientificrevolutionintheseventeenthcenturyandthenonlyratherslow
随机试题
人们常说:“三翻、六坐、九爬、十个月会喊爸爸。”这反映了()
为安全起见大于3个月的胎儿除什么部位外不做定点的长时间辐射
下列具有高度感染性的颗粒结构是
利胆中成药胆乐胶囊避免与下列哪种药物合用()
关于扣押物证、书证,下列哪些做法是正确的?(卷二真题试卷第68题)
激光焊可一次穿透( )以下的金属材料或焊接微型件。
水利工程建设监理对工程建设的投资、工期和质量实行管理的工作方式为()。
会计账簿的基本要素有()。
资产负债表日后事项的涵盖期间是指资产负债表日后至财务报告实际对外公布日之间的时期。()
某海上巡逻队在一次训练中,为传递信息,采用红、黄、紫、蓝、绿五种颜色不同的彩灯表示信号。已知红、黄、紫、蓝、绿五种颜色的彩灯分别有2、5、3、4、2盏,规定任意取出三盏排成一行表示一种信号,那么紫色彩灯不在中间的概率是()。
最新回复
(
0
)