首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
In his book The Tipping Point, Malcolm Gladwell argues that "social epidemics" are driven in large part by the actions of a tiny
In his book The Tipping Point, Malcolm Gladwell argues that "social epidemics" are driven in large part by the actions of a tiny
admin
2016-01-05
68
问题
In his book The Tipping Point, Malcolm Gladwell argues that "social epidemics" are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well-connected. The idea is intuitively compelling, but it doesn’t explain how ideas actually spread.
The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the "two-step flow of communication": Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends.
In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don’t seem to be required of all.
The researchers’ argument stems from a simple observation about social influence: With the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don’t interact with that many others. Yet it is precisely these noncelebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of
these people
has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example the cascade of change won’t propagate very far or affect many people.
Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people’ s ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called "global cascades"—the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people.
What is the essential element in the dynamics of social influence?
选项
A、The eagerness to be accepted.
B、The impulse to influence others.
C、The readiness to be influenced.
D、The inclination to rely on others.
答案
C
解析
细节题。本题的答题区间为最后一段,根据…of populations,manipulating a number of vari—ables relating to people’s ability to influence others and their tendency to be influenced这句话,我们可以知道人们能影响他人的能力和被别人影响的容易度是社会影响动力的因素。而C项充分地体现了这一点。
转载请注明原文地址:https://kaotiyun.com/show/OCsZ777K
0
考研英语一
相关试题推荐
MySpaceandotherWebsiteshaveunleashedapotentnewphenomenonofsocialnetworkingincyberspace,【B1】______atthesametim
MySpaceandotherWebsiteshaveunleashedapotentnewphenomenonofsocialnetworkingincyberspace,【B1】______atthesametim
GivenalltheroilingdebatesabouthowAmerica’schildrenshouldbetaught,itmaycomeasasurprisetolearnthatstudentssp
Twoofthemostcommonrumorsaboutimmigrantfamiliesarethattheydon’treallywanttobecomeAmericanandthatthey’readra
Inwhatweliketothinkofas"primitive"warriorcultures,thepassagetomanhoodrequiresthebloodingofaspear,thetaking
Thereisanoldsayingthatphilosophybakesnobread.Itisperhapsequallytruethatnobreadwouldeverhavebeenbakedwitho
Thereisanoldsayingthatphilosophybakesnobread.Itisperhapsequallytruethatnobreadwouldeverhavebeenbakedwitho
Whatwouldyoudowith$590m?Thisisnowa(n)【B1】______forGloriaMacKenzie,an84-year-oldwidowwhorecently【B2】______fromh
AsAmericamovesintothe21stcentury,thechangingcompositionoftheworkforcewillbecomemoreevidenttoboththegeneralp
TheInternet,e-commerceandglobalizationaremakinganeweconomicerapossible.Bythemiddleofthe21stcentury,capitalis
随机试题
Researchshowsthatbyusingcomputers,studentsbecomebetterproblemsolversandbettercommunicators.Overanetwork,using【1
A.丙酮酸激酶B.丙酮酸羧化酶C.糖原磷酸化酶D.糖原合酶糖酵解的关键酶是
甲向乙借款10万元,以其卡车抵押并办理了抵押登记。后因发生交通事故,甲将该卡车送到丙修理厂修理。修理完毕,甲因无法支付1万元的维修费,该卡车被甲修理厂留置。后甲欠乙的借款到期,乙要求对该卡车行驶抵押权,丙修理厂以甲欠修理费为由拒绝,双方发生争议。根据合同法
由于生产力和生产关系,经济基础和上层建筑还存在一系列的矛盾,因此,我国必须进行社会主义改革。当前我国进行的社会主义改革的性质是()。
根据以下资料,回答106-110题。某地区2009年电子信息产品制造业、汽车制造业、石油化工及精细化工制造业、精品钢材制造业、成套设备制造业、生物医药制造业六个重点发展工业行业完成工业总产值15346.24亿元,比上年增长7.3%,占整个地区规模以
奇跡
昨夜徹夜したので、________。
FindtheinterestonUS$65,000for14daysat3percentperannum.______
(1)Saintsshouldalwaysbejudgedguiltyuntiltheyareprovedinnocent,buttheteststhathavetobeappliedtothemarenot,
Britainhasannouncedthatitistocancelabout200millionpounds’worthofdebts【D1】______itbypoorerCommonwealthcountrie
最新回复
(
0
)