2. 外语
  3. With many European economies showing slow growth, the retail sector is coming under increasing pressure to improve its service a

With many European economies showing slow growth, the retail sector is coming under increasing pressure to improve its service a

admin2013-01-20  33
问题     With many European economies showing slow growth, the retail sector is coming under increasing pressure to improve its service and do more to meet consumers’ demands.
    Is the customer always right? The answer, it seems, depends on which country you are in. Shopping is very much a part of a country’s culture, and attitudes to shopping and consumers vary from country to country just as much as climate or taste in food. From the air-conditioned order of American malls to the disorder of African markets, the way we shop shows the way we see ourselves and our relationships with other people.
    Recent economic hardship has given the consumer increased power in Europe as retailers fight to win their share of reduced disposable income. This has meant falling prices, plenty of special offers and a re examination of what customer service really means. People often paint to America as an example of sophisticated customer service. In restaurants in the south of the U. S. A., for example, waiters compliment you on your clothes, ask about your day, compliment you on the wisdom of your order and then return every ten minutes to refill your glass and make sure that everything is to your satisfaction. Anyone who has waited 30 minutes to be served in a restaurant might well dream of such attention, but do Europeans really want US style service? As a friend of mine once told me, "By the end of the evening I had spent as much time talking to the waiter as to my wife." It is a question of expectations. Different nationalities expect different types of service.
    Attitudes to service are, of course, affected by employers’ attitudes to their workers. As American sales and service personnel are heavily dependent on commission and tips, they have more motive to provide more service. But is this fair? Do we think it is fair to ask shop assistants to work late evenings, Sundays and 12 hour shifts? Does it fit in with our picture of society? It might not be a case of "Is the customer always right?" but a case of "How much service is it fair to expect?"
What can you infer from the first paragraph?
选项 A、European economy is going downhill.
B、Service in retailing has been influenced by the economic trend.
C、Retailing has totally changed its tradition of service.
D、Consumer demands are being included in retailing service.
答案B
解析 文章第一段讲的是“随着欧洲经济显现出较慢的增长趋势，零售业在提高服务质量和更多迎合消费者需求方面面临着更大的压力。”选项B，零售业服务受到了经济趋势的影响，题意与文章完全相符。选项A的迷惑性很强，它错在go downhill(走下坡路，每况愈下)这个表达上，因为欧洲经济依然在增长。选项C错在 totally changed这个表达上。选项D——消费者的需求正被纳入零售业服务，与文章意思不符。
转载请注明原文地址:https://kaotiyun.com/show/OEu7777K
0

大学英语四级

相关试题推荐
随机试题
最新回复(0)