首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Offer free desserts. B、Promote with advertising. C、Sell high-margin items. D、Provide new menus. D麦当劳为吸引各式各样的顾客,提供了许多价格不一的新菜单(a
A、Offer free desserts. B、Promote with advertising. C、Sell high-margin items. D、Provide new menus. D麦当劳为吸引各式各样的顾客,提供了许多价格不一的新菜单(a
admin
2020-06-06
113
问题
Ever since McDonald’s adopted a strategy in 2003 that focuses on improving existing restaurants and adding new menu items, the burger giant has been globally successful. Even during the latest economic downturn, its growth is not slow, and in the third quarter, its revenue and profit exceeded analysts’ expectations.[23]McDonald’s shares are up more than 63% in the last three years, having closed Monday at $98.48, and many analysts expect its stock to break $100 soon. The company beat Wall Street again last week, when it posted its 103rd month of positive global same-store sales.
So what’s McDonald’s secret of success? For one thing, it is relying heavily on emerging markets such as China for new-restaurant growth. The company last week reported that its Asia/Pacific, Middle East and Africa divisions posted the strongest same-store sales growth last month of all its business units, with sales up 8.1% from the year before.
The company cited "compelling customer conveniences" as one of the growth drivers at work. One of those conveniences is adding dessert windows on the exterior of existing restaurants where pedestrians can order an ice-cream cone, instead of being in line inside the restaurant. Another is delivering food by bicycle in countries like China. Egypt and South Korea.
All over the world, the company is updating its restaurants, modernizing the decoration and adding such facilities as free WiFi and flat-screen televisions. It has also extended restaurant hours to attract customers who don’t dine during the traditional work day, and added double-lane drive-throughs to get more customers through the line more quickly.
In the US, McDonald’s is offering snack items such as chicken wraps and small desserts throughout most of the day. That allows the chain to attract customers during the otherwise slow periods between breakfast, lunch and dinner.
The company also has added a lot of new menus items that are priced relatively high, low and in-between to appeal to a broad range of consumers. That enables the chain to appeal to everyone from the traditional fast-food addict who loves burgers to salad-chomping moms to the employee on the go who wants to grab a bowl of porridge for breakfast. Meanwhile, the high-margin items, such as strawberry lemonade, fruit smoothies, and fancy coffee drinks, have protected profits by offsetting cheaper items like $1 hamburgers.
23. How did McDonald’s shares perform in the last three years?
24. What "compelling customer conveniences" does McDonald’s bring to customers?
25. What did McDonald’s do to appeal to a broad range of consumers?
选项
A、Offer free desserts.
B、Promote with advertising.
C、Sell high-margin items.
D、Provide new menus.
答案
D
解析
麦当劳为吸引各式各样的顾客,提供了许多价格不一的新菜单(added a lot of new menus items that are priced relatively high,low and in-between),D项表述一致,为正确答案。美国麦当劳餐厅提供小甜品吸引客户,并非A项“免费甜品”。录音中没有提及B项“广告宣传手法”。C项“高利润商品”是麦当劳在提供大量优惠的情况下的获利手段。
转载请注明原文地址:https://kaotiyun.com/show/OIP7777K
0
大学英语六级
相关试题推荐
Forthispart,youareallowed30minutestowriteashortessayentitledOnTeacherAppraisalSystem.Youshouldwriteatleast
A、Creative.B、Aggressive.C、Respectful.D、Responsible.B该问题问关于演讲者父亲对美国典型的CEO的看法。演讲者最后说到,她的父亲一直担心把她教育成一个孝顺的中国女儿会妨碍她在首席执行官的圈子里和别人竞
A、Hethinksit’smainlyforchildren.B、Hefeelsitwouldbeworthwhile.C、Hebelievesitistoocomplicated.D、Hethinksitmay
A、Ratherdifficulttoplease.B、Rudetowomendrivers.C、Talkativeandgenerouswithtips.D、Differentinpersonality.D①形容词选项,多
Since2007,theAmericanPsychologicalAssociation(APA)hasconductedasurveyofdifferentaspectsofstressinAmerica,Thisye
A、Thestairstoupperfloorarebroken.B、Theupstairstoiletisfullofbleachsmell.C、Itshouldbeentirelycleanedup.D、It
A、Toprovidesoftware.B、Todotroubleshooting.C、Tosellproducts.D、Todosystemanalysis.C细节题。文中应聘者陈述自己的工作职责分别是systemanaly
A、Showingthemyourpalm.B、Givingthemgiftsofgreatvalue.C、Drinkingalcoholoncertaindaysofamonth.D、Clickingyourfin
A、WorkingwithCongresstopassabipartisanbill.B、AskingCongresstoprovidefundingoverthenextthreeyears.C、Leveraging
A、Itwasmainlyprovidedbyvoluntaryservices.B、Itmainlycaterstotheneedsoftheprivileged.C、Itcalledforasufficient
随机试题
A.中和胃酸作用B.抑制胃酸分泌C.促进黏液合成D.阻断促胃液素受体E.阻断乙酰胆碱受体H2受体拮抗剂的作用是()
A、调经止痛B、平抑肝阳C、滋阴润肺D、截疟解毒E、补精益髓阿胶除补血、止血外,还能
A.清除率B.表观分布容积C.二室模型D.单室模型E.房室模型用数学模拟药物在体内吸收、分布、代谢和排泄的速度过程而建立起来的数学模型
关于法律推理和法律解释,下列说法正确的是()
当确定施工阶段进度控制目标时,应考虑的影响因素包括( )。
费用按经济用途可分为()
项目质量控制复核是确保业务执行质量的重要措施,下列说法中,错误的是()。
国外一个教育考察团一行50人到你所在的中学进行为期一天的考察交流,领导让你负责接待,你怎样开展工作?
咖啡是地道的外国货,中国在进口咖啡这种饮料的同时,也进口了“咖啡”这个词。进口名称的方法有两种,一种是音译,一种是意译。中国最早输入借词是在西汉时代。那时进口的词有“蒲桃”(葡萄)、“石榴”等,是从中亚地区传来的。东汉以后进口的词大多是古印度的佛
Whendoesthewomanprobablywantthemantopickherup?
最新回复
(
0
)