首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Choose the correct letter, A, B, or C. Retailers place popular items
Choose the correct letter, A, B, or C. Retailers place popular items
admin
2019-07-11
46
问题
Choose the correct letter, A, B, or C.
Retailers place popular items
Now listen carefully and answer Questions 31 to 40.
An understanding of customer psychology is an invaluable aid for retailers looking for ways to increase sales. Much can be done to the store environment to encourage shoppers to linger longer and spend more money. The first aspect to consider is the physical organisation of the store. Placement of merchandise has a great deal of influence on what customers buy. For example, a common practice among retailers is to place the store’s best-selling merchandise near the back of the store. In order to get to these popular items from the front entrance, customers have to walk down aisles filled with merchandise that they might not see otherwise.
Carpets are also used to direct customers through particular areas of the store. Retailers choose carpets not only for their decorative or comfort value, but also because lines or other types of patterns in the carpets can subtly guide shoppers in certain directions. Besides encouraging shoppers to go to certain areas of the store, retailers also want to keep them in the store longer. One way to do this is to provide comfortable seating throughout the store, but not too close to the doors. This gives customers a chance to rest and then continue shopping.
Retailers can do a number of things to create a pleasant atmosphere in the store, thereby encouraging more purchases. Music is commonly used, not as entertainment, but as a calming influence. It can slow the customers’ pace through the store, making them spend more time shopping and, consequentially, making more purchases. Scents are also used in various ways.
Everyone has had the experience of being drawn into a bakery by the smell of fresh bread. Experiments have been done with other types of scents, as well. For example, the scent of vanilla has been used to increase sales in clothing stores.
Questions 36-40
Use of colour is another important aspect of store environment. Certain colours can affect behaviour as well as mood. Light purple, for example, has been found to have an interesting effect on customer behaviour. People shopping in an environment where light purple is the predominating colour seem to spend money more than shoppers in other environments. Orange is a colour that’s often used in fast-food restaurants. It encourages customers to leave faster, making room for the next group of diners. Blue, on the other hand, is a calming colour. It gives customers a sense of security, so it’s a good colour for any business to use. In addition to using colour to create mood and affect customer behaviour, colour can also be used to attract certain kinds of customers to a business. Stores that cater to a younger clientele should use bold, bright colours, which tend to be attractive to younger people. Stores that are interested in attracting an older clientele will have more success with soft, subtle colours, as older people find these colours more appealing.
选项
A、in the back of the store.
B、near the front entrance.
C、at the end of the aisle.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/OJ8O777K
本试题收录于:
雅思听力题库雅思(IELTS)分类
0
雅思听力
雅思(IELTS)
相关试题推荐
Questions28-30ChoosetheappropriatelettersA-Dandwritetheminboxes28-30onyouranswersheet.*
Questions27-30Foreachquestion,onlyONEofthechoicesiscorrect.Writethecorrespondingletterintheappropriateboxon
Questions27-30Foreachquestion,onlyONEofthechoicesiscorrect.Writethecorrespondingletterintheappropriateboxon
Questions27-30Foreachquestion,onlyONEofthechoicesiscorrect.Writethecorrespondingletterintheappropriateboxon
Questions27-30Foreachquestion,onlyONEofthechoicesiscorrect.Writethecorrespondingletterintheappropriateboxon
Questions27-30Foreachquestion,onlyONEofthechoicesiscorrect.Writethecorrespondingletterintheappropriateboxon
Questions27-30Foreachquestion,onlyONEofthechoicesiscorrect.Writethecorrespondingletterintheappropriateboxon
READINGPASSAGE3Youshouldspendabout20minutesonQuestions27-40,whicharebasedonReadingPassage3below.
Questions28-35Completethenotesbelowusingwordsfromthebox.Writeyouranswersinboxes28-35onyouranswersheet.
READINGPASSAGE3Youshouldspendabout20minutesonQuestions26-40whicharebasedonReadingPassage3below.
随机试题
A.内分泌功能亢进B.内分泌功能减退C.内分泌功能正常D.激素受体不敏感E.下丘脑-垂体-靶腺轴的反馈抑制所致功能减退下列病症应归属为地方性甲状腺肿
咨询工程师进行投资项目市场预测,一般不采用的调查方法是()。
()是应急预案的总体描述,主要阐述应急预案所要解决的紧急情况、应急的组织体系、方针、应急资源、应急的总体思路,并明确各应急组织在应急准备和应急行动中的职责以及应急预案的演练和管理等规定。
塔式起重机适用于在范围内()的构件、设备的吊装。
某化学教师在一次化学考试中设计了如下习题,并对不同学生的解题结果进行了统计和分析。【试题】(多选)下列物质的用途与其化学性质相关的是()。A.用金刚石切割玻璃B.用氮气作食品包装袋的填充气C.用活性炭作净水剂
在解决问题的过程中,提出假设的方式有()
一部哲学史就是唯物主义和唯心主义、辩证法和形而上学这两对并列“对子”相互交错,相互对立,相互影响的历史。()
某强迫症患者常有杀人、在大庭广众之下脱衣服、见到异性就有拥抱接吻的冲动,尽管这些想法不会付诸实施,但却一直折磨着病人。该患者最可能患的是()
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelist(A、B、C、
阅读下列函数说明和C++代码,将应填入(n)处的字句写在答题纸对应栏内。【说明】在销售系统中常常需要扣印销售票据,有时需要在一般的票据基础上打印脚注。这样就需要动态地添加一些额外的职责。如下展示了Decorator(修饰)模式。Salesorder对象
最新回复
(
0
)