首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
It took some time to figure out just the right shopping complex, off just the right highway interchange and just the right dista
It took some time to figure out just the right shopping complex, off just the right highway interchange and just the right dista
admin
2017-12-19
19
问题
It took some time to figure out just the right shopping complex, off just the right highway interchange and just the right distance from Seoul, that could accommodate a 624,000-square-foot store—that is to say, one more than three times the size of the average Wal-Mart Supercenter. It took more time to solve certain mysteries, like how big to make the store’ s children’ s section in a country where kids are often given ample space in the family living quarters. It took more time to figure out how to showcase kitchens that incorporate kimchi refrigerators, a uniquely Korean appliance— and even more time to untangle nuances of the market, like the South Korean’ s preference for metal chopsticks. In all, it took about six years for Ikea to unveil its inaugural store in South Korea, in Gwangmyeong, starting from the first scouting trip.
The lag was typically Ikean. But six years? "The more global, the more complex it gets," replies Mikael Palmquist, the regional manager of retail for Asia Pacific. "We need to get these things right or we will never be taken seriously."
Today the Gwangmyeong store, which is the company’s largest in the world by shopping area, is on track to become one of Ikea ’s top-performing outlets for 2015.
The success is hardly
a fluke
. Ikea, it seems, is a genius at selling Ikea—flat packing, transporting, and reassembling its quirky Swedish styling all across the planet. The furniture and furnishings brand is in more countries than Wal-Mart and Carrefour. China, where Ikea has eight of its 10 biggest stores, is the company’ s fastest-growing market. An outlet in Morocco is coming soon, and there are hints that Brazil may not be far off. Meanwhile, Ikea is going meatballs out in India, where it plans to invest about $2 billion over a decade to open 10 stores.
Getting it right in emerging markets like China and India, where Ikea is well-positioned to capitalize on a growing middle class, is a key factor in its goal of hitting €50 billion in sales by 2020. That’s up from ¢28.7 billion in its fiscal 2014 and almost double its 2005 sales level. Today the Ikea Group has 318 stores, not including the brand’ s some four dozen franchised locations; it’ s aiming for around 500 by 2020.
According to the text, Ikea is a genius at all of the following EXCEPT______.
选项
A、selling its furniture
B、selling its furnishings
C、reassembling Swedish style
D、expanding outlets
答案
D
解析
细节题。根据题干定位到第四段。原文为Ikea,it seems,is a genius at selling Ikea一 flat packing,transporting,and reassembling its quirky Swedish styling all across the planet. 排除C项。下文The furniture and furnishings brand is in more countries排除A、B两项。 因此选D项。扩张分店并不是宜家营销天才的表现,原文没有提到这一点。
转载请注明原文地址:https://kaotiyun.com/show/OLBZ777K
0
考研英语一
相关试题推荐
【F1】Americansnolongerexpectpublicfigures,whetherinspeechorinwriting,tocommandtheEnglishlanguagewithskillandg
Directions:Writeanessaybasedonthefollowingchartonpeople’sperceptionofshoppingwebsites.Inyourwriting,yoush
In2016,manyshoppersoptedtoavoidthefreneticcrowdsanddotheirholidayshoppingfromthecomfortoftheircomputer.But
KellySortinohadatoughtimerecallingwhatshe’daccomplishedattheendofeachbusyworkday.Herjobasheadoftheupper
KellySortinohadatoughtimerecallingwhatshe’daccomplishedattheendofeachbusyworkday.Herjobasheadoftheupper
KellySortinohadatoughtimerecallingwhatshe’daccomplishedattheendofeachbusyworkday.Herjobasheadoftheupper
KellySortinohadatoughtimerecallingwhatshe’daccomplishedattheendofeachbusyworkday.Herjobasheadoftheupper
KellySortinohadatoughtimerecallingwhatshe’daccomplishedattheendofeachbusyworkday.Herjobasheadoftheupper
KellySortinohadatoughtimerecallingwhatshe’daccomplishedattheendofeachbusyworkday.Herjobasheadoftheupper
KellySortinohadatoughtimerecallingwhatshe’daccomplishedattheendofeachbusyworkday.Herjobasheadoftheupper
随机试题
雌激素抑制泌乳错误的是:
急性期反应蛋白有哪些主要生物学功能?
错牙合畸形主动治疗结束以后,为防止复发,保持已经取得的矫治效果,需要用保持器。保持器就是防止复发的机械性保持装置常用的Hawley保持器有一个标准型和几个改良型A.1个B.2个C.3个D.4个E.5个
A.真性尿失禁B.压力性尿失禁C.急迫性尿失禁D.充盈性尿失禁E.容量性尿失禁患者,女,28岁。尿频、尿急、尿痛5天,偶尔伴有尿失禁症状。其尿失禁属于
急性白血病引起贫血,主要原因是
中枢神经系统白血病最常见于
()是人的认知能力,是从事任何活动都必须具备的最基本的心理条件。
连续犯:是指行为人基于同一的或者概括的犯罪故意,连续实施数个独立的犯罪行为,触犯同一罪名的情况。下列行为属于连续犯的是:
日常中,垃圾一般分为:可回收垃圾、有毒垃圾、厨余垃圾和其他垃圾(不可回收垃圾)。据此,下列说法错误的是:
简述“春秋决狱”的主要内容。
最新回复
(
0
)