首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The global financial crisis of 2008 hit consumers hard. Two years later, and they’re still reeling. Spending is down across the
The global financial crisis of 2008 hit consumers hard. Two years later, and they’re still reeling. Spending is down across the
admin
2014-01-17
57
问题
The global financial crisis of 2008 hit consumers hard. Two years later, and they’re still reeling. Spending is down across the board, and even the more affluent are watching their pennies. In this fearful climate, retailers are applying ever more scientific and psychological tactics to lure them back. This was made clear to me on a memorable day in 2010 when I visited the laboratory outside of Chicago of one of the world’s largest consumer goods manufacturers.
After driving for nearly two hours, I reached my destination: a huge, imposing warehouse, with no outward sign, and a vast parking lot full of cars. A friendly receptionist checked my identity, had me sign all sorts of paperwork, and directed me through a door labeled Control Room. It was massive, and resembled images I’ve seen of NASA’s operations area—row upon row of people staring intently at hundreds of screens, only they were monitoring shoppers pushing carts around the aisles of a supermarket that had been designed to test their responses to different marketing strategies. "Take a careful look at this lady," said one of the monitors, pointing to a middle-aged woman on the screen. " She’s about to enter our latest speed-bump area. It’s designed to have her spend 45 seconds longer in this section, which can increase her average spend by as much as 73%. I call it the zone of seduction.
This particular section of the market was different from the usual aisle. For a start, it had different floor tiles—a type of pattern conveying a sense of quality. And instead of the cart gliding imperceptibly across nondescript carpet, it made a ringing sound, causing the shopper to instinctively slow down. The shopper’s speed was displayed at the top of the screen, and as soon as she entered the zone, her pace noticeably slowed.
Over several months of experimenting with signs, the team noticed that using a dollar sign in front of the price decreases our likelihood of making the purchase. The dollar sign is a symbol of cost, rather than gain. Removing the sign helps the consumer escape the harsh reality of outstanding bills and longer-term financial concerns. No doubt the larger cart and the changed floor tiles also played their part, but what was most surprising was our need to hoard. A pronouncement allowing only three cans per customer can seal a deal.
The next time you go grocery shopping, take a look at the signs, the type of floor, and even the carts. Everything has been designed with an eye towards getting you to grab those three cans of something that was not on your list. The more attention you pay to the details, the more aware you’ll become of how you’re being manipulated. One thing is for certain; whoever made those three cans will be watching you just as closely.
______was a little unexpectedly effective in sealing a deal.
选项
A、Restriction in sales
B、Special floor tiles
C、The price tag
D、The larger cart
答案
A
解析
细节题。由sealing a deal定位至第四段最后一句。该段倒数第二句中most surprising与unexpectedly属于同一语义场,显然a pronouncement allowing only three cans是这个让实验者有些意外的有效措施,即限购,故A为答案。
转载请注明原文地址:https://kaotiyun.com/show/OOFK777K
0
专业英语四级
相关试题推荐
WriteonANSWERSHEETTWOanoteofabout50-60wordsbasedonthefollowingsituation:Youbrokeyourlegduetoatraffic
Thetreasuryissuedanorderstatingthat______landpurchasedfromthegovernmenthadtobepaidforingoldandsilver.
TheinternationalconferenceofaiddonorstoEastTimorisscheduledon______.
Themoderneraissaidtobemarkedbyrapiddevelopmentandprogress.Thereforesomepeoplebelievecompetitionshouldbelaid
Economy,oneoftheprinciplesofsuccessinthedetailsofhousekeeping,consistsnotalone(1)______makingadvantageoususeof
Economy,oneoftheprinciplesofsuccessinthedetailsofhousekeeping,consistsnotalone(1)______makingadvantageoususeof
VisitorstoBritainmayfindthebestplacetosamplelocalcultureisinatraditionalpub.Butthesefriendlyhostelriescanb
LisaFryandPaulaTurnergrewupacrossthestreetfromeachotherinTwinFalls.Theynever(1)______theirfriendshipwouldla
JazzisAmerica’scontributiontopopularmusic.(1)______classicalmusic,whichfollowsformalEuropeantraditions,jazzis(2)_
Whosebirthdayisittomorrow?
随机试题
试述我国义务教育办学体制中坚持国家办学为主体的含义及其具体内容要求。
下述肿瘤中单独应用化疗可治愈的是
A.叩诊B.探诊C.温度测验D.X线检查E.电活力测验检查急性根尖周炎有明显反应的为
如下哪项是脑出血和蛛网膜下腔出血最主要的区别点
下列关于海关事务担保的说法不正确的是()。
收货人在运输工具申报进境之日起14日后向海关申报进口的,不适用集中申报通关方式。()
某企业人力资源部对下一年的人力资源情况进行预测。下表是该企业近几年来的人员变动情况表:根据上述材料,回答下列问题:下一年业务员需要从外部招聘()人。
下列各项中,关于周转材料会计处理表述正确的有()。
求极限
Timespentinabookshopcanbemostenjoyable,whetheryouareabookloverormerelytheretobuyabookasapresent.Whateve
最新回复
(
0
)