首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
PASSAGE FOUR (1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part
PASSAGE FOUR (1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part
admin
2022-08-27
19
问题
PASSAGE FOUR
(1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
(2) But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
(3) "The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppel-ganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd."
(4) Doppelganger is far from the first virtual world to launch. Second Life, There.com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Littlefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd—he’s actively taking some pages from MySpace’s playbook.
(5) First, Littlefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual friends—and helping Doppelganger recruit new users through existing social connections.
(6) Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
(7) The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
(8) According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Littlefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning." That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
(9) The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros, upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge—a source of revenues that could supplement product placement.
(10) "Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub.
The big question that faces Doppelganger is ______.
选项
A、whether they can get additional venture capital from investment banks
B、whether they can increase revenue from selling music downloads and band-related goods
C、whether they can find suppliers to sell physical tilings in the Lounge
D、whether they can develop a critical mass of users and attract mass-market advertisers
答案
D
解析
根据题干中的big question定位到最后一段从最后一段第2句得知Doppelganger公司所面临的大问题就是D项所表达的内容.即能否吸引足够多的用户形成中坚力量、并博得大众市场广告客户的青睐。
转载请注明原文地址:https://kaotiyun.com/show/OPnD777K
0
专业英语八级
相关试题推荐
使用vc++6.0打开考生文件夹下的源程序文件3.cpp。类People包括姓名和年龄两个字段。函数fun获得年龄比较大的人的姓名,然后输出这个姓名到屏幕。其中定义的类并不完整,按要求完成下列操作,将类的定义补充完整。(1)完成类的构造函数功能
Animationmeansmakingthingswhicharelifelesscomealiveandmove.Sinceearliesttimes,peoplehavealwaysbeenastonish
Therelationshipbetweenthehomeandmarketeconomieshasgonethroughtwodistinctstages.Earlyindustrializationbegant
Weallhave【C1】________dayswheneverything【C2】________wrong.Adaymaybeginwellenough,butsuddenlyeverythingseemstoget
PresidentAbrahamLincolnoftenvisitedhospitalstotalkwithwoundedsoldiersduringtheCivilWar.Once,doctorspointedout
PeopleallovertheworldknowWimbledonasthecentreoflawntennis.In1874itwasacountryvillage,butitwasthehome
Thetaxidriverwasamaninhislatethirties.Hepickedmeupand【C1】________metomyplace.Iusuallyliketohavebrief【C2】_
Whatistherecordingmainlyabout?
A、 B、 C、 Ahowmuch是用来提问关于价格的疑问副词,一般直接用数字加上货币单位即可回答此类问题。B选项意为“是的,我很喜欢。”;C选项意为“尝试用用你的信用卡吧。”均与题干无关,故排除。A选项意为“30美元
PASSAGETHREE(1)Innovation,theelixirofprogress,hasalwayscostpeopletheirjobs.IntheIndustrialRevolutionartis
随机试题
超导线圈的温度临界值是
A.甲状腺腺删B.亚急性甲状腺炎C.桥本甲状腺腺肿D.原发性甲亢发病前常有上呼吸道感染史的疾病为
导致非泡沫性臌气瘤胃臌气的是()。
常见的儿童健康问题的处理措施,不正确的是
肺炎喘嗽风寒闭肺证的治则是肺炎喘嗽阴虚肺热证的治则是
少数民族不受计划生育政策的约束。()
膨胀土按工程性质可分为( )。
某钢结构工程;施工过程中发生了以下事件。事件1:由于基础工程发生严重拖期,为了赶工,施工单位项目经理未按质量标准进行控制和检验,导致混凝土模板严重变形,为弥补缺陷,花费5万元。事件2:由于采用的水准仪不准确,导致楼面标高和层高错误,该缺陷无法弥补。根
()的创作“诗中有画、画中有诗”,呈现出一种清幽淡雅,静逸明秀,他的诗可吟、可听、可观、可思。
已知学生表(学号,姓名,性别,生日),以下事件代码功能是将学生表中生口为空值的学生“性别”字段值设置为“男”。PrivateSubCommandO_Click()DimstrAsStringSetdb=Curren
最新回复
(
0
)