首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
财经
Never mind the fight to get people to open their wallets in the recession—some companies are taking a different policy,and tryin
Never mind the fight to get people to open their wallets in the recession—some companies are taking a different policy,and tryin
admin
2014-09-18
48
问题
Never mind the fight to get people to open their wallets in the recession—some companies are taking a different policy,and trying to get customers to open their purses instead.In America,where female consumers make more than 80% of discretionary purchases,companies have started tailoring their products and messages to appeal to women,in an effort to boost their sales.
Frito-Lay,a snack-food company owned by PepsiCo,has launched a campaign called“Only In A Woman’s World”to convince women that crisps and popcorn are not just for male,beer-guzzling sport fans.OfficeMax,American second-largest office-supplies company,has redesigned its notebooks and file-holders to appeal to women and has run advertisements that encourage women to make their office more colorful.For the first time,MCDonald’s was a sponsor of New York Fashion Week in February,promoting a new line of hot drinks t0 trendsetting women.
Eric Almquist,head of global consumer insights for Bain&Company,says he is surprised it has taken a recession to get companies to focus on women.After all,it is hardly news that they control the vast majority of consumer spending.(They buy 90%of food,55%of consumer electronics,and most of the new cars.)But the recession has prompted companies to rethink their approach.She speaks that helps companies including Citibank and Philips reach women consumers,has tripled its number of clients since the recession began.Some women’s magazines,too,are benefiting as companies that had never before expressed interest in advertising with them are now doing so.
Aside from their greater purchasing power,women are valuable customers for three reasons.First,they are loyal,says Marti Barletta,author of Marketing to Women,and more likely to continue to buy a brand if they like it.Second,women are more likely than men to spread information about products they like through word of mouth and social-networking sites.Third,most of the lay-offs so far in America have been in male dominated fields,like manufacturing and construction.This means women may bring home a greater share of household income in the months ahead and have even more buying power.
But marketing to women may not work for every company.In particular,for firms(such as some carmakers)with brands that are regarded as strongly male,“gender bending”.or trying to attract the opposite sex,could enhance short-term sales but cause a longer-term decline.Jill Avery of the Simmons School of Management in Boston researched this trend with cars.When Porsche released a sport-utility vehicle designed for women,sales temporarily increased,but men started to move away from the brand,on the basis that it had compromised its masculine image.But in this recession,having a tarnished brand is better than having no brand at all.
What is the main idea of the passage?
选项
A、Sales of American companies are declining due to the recession.
B、Men are not satisfied with the promotion to female customers.
C、Recession-hit companies target female customers.
D、American women have more purchasing power than men now.
答案
C
解析
本文说的是在金融危机面前,美国一些受危机影响的公司把营销目标转向了女性消费者,因此C项表述最准确。
转载请注明原文地址:https://kaotiyun.com/show/OQgc777K
本试题收录于:
英语题库银行系统招聘考试分类
0
英语
银行系统招聘考试
相关试题推荐
2011年来华留学生(不含港、澳、台地区,下同)总人数比上年增长27521名,同比增幅为10.38%。其中自费生总人数266924名,比上年增长24224名,其他均为中国政府奖学金生,共计25687名。2011年,来华的留学生中,中国政府奖学金生比上
Scienceisadominantthemeinourculture.Sinceittouchesalmosteverytacetofourlife.educatedpeopleneedatleastsomeac
Ifsustainablecompetitiveadvantagedependsonwork-forceskills.Americanfirmshaveaproblem.Human-resourcemanagementisno
Ifsustainablecompetitiveadvantagedependsonwork-forceskills.Americanfirmshaveaproblem.Human-resourcemanagementisno
Inthelast500years,nothingaboutpeople——nottheirclothes,ideas,orlanguages——haschangedasmuchaswhattheyeat.The
TheAmericannewspaperhasbeenaroundforaboutthreehundredyears.In1721,theprinterJamesFranklin,Benjamin’Solderbrother,
Doyoufindgettingupinthemorningsodifficultthatit’spainful?Thismightbecalledlaziness,butDr.Kleitmanhasanewexp
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemicalchangesoccurinthebrainthatallowittoactm
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemicalchangesoccurinthebrainthatallowittoactm
随机试题
支气管肺炎的主要症状为()、()、(),肺部哕音的特点为()。
A.左侧卧位B.膝胸卧位C.截石卧位D.蹲位E.俯卧位内痔切除术采取
甲、乙分别属于不同省份的居民,因工程纠纷甲将乙诉至被告乙所在地的区人民法院,法院依法作出一审判决。乙对该判决不服,上诉至其所在地中级人民法院。法院经审理,作出了驳回上诉、维持原判的二审判决。现被告乙拒不执行判决,原告应向()申请强制执行。
供应商参加政府采购活动必须有依法缴纳税收和社会保障资金的良好记录。()
期货公司及其股东、实际控制人或者其他关联人,为期货公司提供相关服务的律师事务所、会计师事务所等中介服务机构涉嫌违反本办法有关规定的,中国证监会及其派出机构可以对其负责人以及相关工作人员采取下列()措施。
下列有关现行房产税的纳税期限,表述正确的有()。
中国封建社会前后延续了两千多年,由盛转衰的主要表现不包括()。
(1)见义勇为(2)听到呼救(3)歹徒行凶(4)英勇献身(5)下夜班回家
请简要解释以下段落中画线部分的知识点。西方从亚里士多德的《诗学》开始就探讨广义的诗,即诗歌、散文、悲剧、喜剧等文学体裁的特征,以摹仿说建立起其诗学理论。中国古代大量的诗话、词话、曲话、小说评点等著作也是以论述诗、词、曲、小说创作技巧方法为主要内容的。王国
求1!+2!+……+10!的程序如下:PrivateFunctions(xAsInteger)f=1Fori=1Toxf=f*iNexts=fEndFunctionPrivateSubCommand1_Click()D
最新回复
(
0
)