2. 考研
  3. [A] Meeting different needs [B] Smaller is better [C] Better product makes greater quantity [D] Quality vs quantity [E] Chilly c

[A] Meeting different needs [B] Smaller is better [C] Better product makes greater quantity [D] Quality vs quantity [E] Chilly c

admin2020-03-31  71
问题 [A] Meeting different needs
[B] Smaller is better
[C] Better product makes greater quantity
[D] Quality vs quantity
[E] Chilly climate
[F] Who pays to play?
    It seems like a shaky way to make money in the software industry: Create programs that are free to download and try, but require users to pay registration fees if they decide to keep the software. There are scores of sites where users can download software, but do software-hungry masses actually end up paying the shareware fees? Analysts say that some users do pay the fees, but in fewer numbers than in the past.
1.
    Shareware is the technology equivalent of the honor candy typically seen on front-office counter-tops. But online, no one can see if you refrain from dropping the requisite quarters into the pay box. Rob Enderle, a Giga Information Group research fellow, told NewsFactor that everything hinges on the audience targeted, and what type of shareware is being sold. "Some groups, like kids, don’t pay for much of anything." Enderle said. "Others, like independent professionals, pay very well." "If you build a good product for the right group, you won’t get rich, but you can have a nice living and live nearly anywhere you want. "
2.
    Enderle said that the quality of the software is also a major factor in determining whether people decide to pay the fees. With so much shareware being produced and with demand continually increasing as more people become computer users, quality seems more important to developers than ever. With the prevalence of the shareware model, the best shareware rises to the top on the Internet. And when more users pay the fees, developers have greater incentive to release upgrades. "The incidence of complaints about these products has declined, which might indicate that quality has improved."
3.
    As quality seems to have gone up, the economy has gone down. For some shareware developers, it is a tricky issue to ask for registration fees from users who might be strapped for cash, and who are likely to use shareware as a way to minimize software costs. As entertainment shareware—like games—proliferates and is downloaded by younger users who can not afford a Playstation or X-Box, shareware developers might not see their bank accounts getting any bigger. "This is a problem, as the entertainment products tend to target groups that don’t pay very well, even though packaged entertainment products are doing fine, " said Enderle.
4.
    To get users to move from trying to buying, many developers build restrictions into the products. StepWare has a 30-day usage policy. Other companies let people use the software for an unlimited amount of time but with certain restrictions on the product’s features, such as the ability to save or to print. Even if some makers do not see registrations after giving users a trial run, it is unlikely that shareware will eventually disappear. Although some users regard shareware as a low-rent cousin of its commercial kin, the pay-to-play software does fill a niche.
5.
    Enderle pointed out that much shareware could not have been developed in a big-company environment. "Sometimes, shareware made by a smaller-team is tighter, simpler and easer to use. With too many developers, you can lose cohesion. "
    Despite the fact that profiting from shareware is a hit-miss proposition for developers, the fact that there have been some smash hits is sure to remain a lure, and guarantees that there will be a large collection of shareware for users to sample.
选项
答案F
解析 文中提到关键在于目标群体以及产品，Enderle的几句话说明不同的群体付费情况不同，所以要抓住目标群体生产产品。这一段中，关键词pay反复出现，因此，这里主要强凋要弄清究竟哪群体付费。F项与此一致，为正确选项。
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