首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Read the article below about a successful businessman. • For each question (23 -28) below the article, choose the correct answ
• Read the article below about a successful businessman. • For each question (23 -28) below the article, choose the correct answ
admin
2014-03-08
53
问题
• Read the article below about a successful businessman.
• For each question (23 -28) below the article, choose the correct answer.
• Mark one letter (A, B or C) on your Answer Sheet.
PACKAGE HOLIDAY SUCCESS
Travel operator Joyflight is different from most of its rivals. UK package holiday companies would love to have plenty of repeat business. Instead, in an effort to attract trade, they are forced to spend enormous sums on marketing -- but they are operating in a very competitive market. So, although the big travel companies try hard to’ create attractive brands, if you ask the customers delayed at airports, many aren’t even sure which company they’ve booked with. Ask customers of Joyflight, however, and this is probably their third or fourth holiday with the company.
A Joyflight holiday doesn’t come cheap; but for their customers this isn’t an issue. The attraction is that they get an activity-based ’ club’ which has escaped the notice of the general public. Even the location of the holiday is of minor importance. A high proportion of customers are families, because the adults are free to enjoy the activities on offer, while small children are in the care of people employed by Joyflight just for this purpose. These nannies get free flights and meals on top of their pay.
Interestingly, most of the company’s senior managers began at the bottom: for example, Linda Robinson, the marketing Manager, came as a ski guide in 1996, went away to set up her own catering business, sold it for a considerable sum, and returned to Joyflight in 2001.
The company’s performance over the years means that it gets a steady stream of offers from large tour operators wanting to buy the company. Micheal Knight, who started the firm, came very close to selling it for £ 40 million a few years ago. But at the last minute, Barmond, the potential buyer, was itself taken over by an American travel company which didn’t see a place for Joyflight in the group.
So where does that leave Joyflight? Despite greatly increasing its turnover in the past four years, the company has a careful attitude to expansion. Its decision not to sell skiing holidays in North America proved the right one when many of its rivals failed to persuade British travellers to take the ten-hour flight. Learning from experiences like these, Joyflight’s two recent departures from its main activity are the acquisitions of restaurant chains in Spain and Italy. And as for moving into the mass market for its holidays? Joyflight is much too successful to want to do that.
What is Joyflight’s strategy for expansion?
选项
A、To offer holidays in different countries.
B、To increase the customer base for its holidays.
C、To depend less on the holiday industry.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/OdbO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
•Readthearticlebelowaboutthepeopletest.•Inmostofthelines34-45thereisoneextraword.Itiseithergrammatically
•Readthisletteraboutgivingpresentations.•Choosethebestwordtofilleachgap.•Foreachquestion(19-33),markonelet
Readthearticlebelowaboutacompany’sresults.ChoosethebestwordtofilleachgapfromA,B,CorDontheoppositepage.
—Readthearticlebelowaboutafast-foodchainandthequestionsontheoppositepage.—Foreachquestion13-18,markonele
Readthistextaboutofficepaper.Inmostofthelines34—45thereisoneextraword.Itiseithergrammaticallyincorrectord
Readthearticlebelowaboutonlineexchanges,atypeofinternetbusiness.Choosethebestwordorphrasetofilleachgapfrom
Readthearticlebelowaboutonlineexchanges,atypeofinternetbusiness.Choosethebestwordorphrasetofilleachgapfrom
Readthearticlebelowabouttheconceptofmarketing.Inmostofthelines(34-45),thereisoneextraword.Iteitherisgra
WhichfigurerepresentsLifestyleFoods’marlWhyhavetherebeendifficultieswiththemachineryforthenewproduct?
随机试题
不是混凝土入仓铺料的方法有()。
检验感受性大小的基本指标是【】
设f(x)=求f(x)dx.
肠鸣音减弱指至少多少分钟才听到1次肠鸣音
乙为水泥厂,甲为水泥销售公司。甲、乙订立一购销合同,约定乙于6月1日前送水泥1000吨给甲;甲支付定金10万元给乙。后乙于6月2日将1000吨水泥运至甲处。甲以乙违约(迟延履行1天)为由,要求乙双倍返还定金20万元。以下说法错误的是:
建设工程项目投资决策完成后,控制工程造价的关键在于()。
下列有关培训制度的推行与完善说法错误的是()
根据皮亚杰的道德发展阶段理论,处于()阶段的儿童对外在权威表现出绝对尊敬和顺从的愿望,他们认为服从、听话就是好孩子,否则就是错的,是坏孩子。
《麦秸垛》《玫瑰门》和《笨花》的作者都是铁凝。()
小张将新买的手机开机密码设为由1、3,6、9组成的四位数,第二天,小张开机时忘了四位数的具体排序,只记得数字3和9相邻且1不在最后。问:小张要试多少次才能确保打开手机?
最新回复
(
0
)