首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Look at the statements below and the advice given by four market experts to a holiday company on the opposite page. • Which ex
• Look at the statements below and the advice given by four market experts to a holiday company on the opposite page. • Which ex
admin
2010-01-22
70
问题
• Look at the statements below and the advice given by four market experts to a holiday company on the opposite page.
• Which expert’s advice (A, B, C or D) does each statement (1-7) refer to?
• For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.
• You will need to use some of these letters more than once.
Four market experts offer advice to SunTours, the middle-market tour operator
A
Robert Worth
Marketing to a wider audience could lead to more people buying direct from SunTours rather than going through travel agents, and the consequent reduction in agents’ commissions might boost company profits. Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights, The company could also increase profits by selling more specialised holidays here in Britain, perhaps by offering breaks at historic sites and coastal destinations.
B
Steven Worrel
Whether it’s worth discounting surplus holidays is an arguable point, as it not only cuts into profits, but also results in budget-conscious holidaymakers being put next to SunTours’ more affluent customers, thus damaging the brand. It may seem attractive at first because of tight margins, but SunTours should think twice before taking up this option. Currently, SunTours is planning to sell higher-margin holidays to previously ’unmarketed’ destinations for which demand is greater than supply. It is likely that accommodation providers in these emerging holiday destinations will be more flexible when it comes to setting terms. The firm should go ahead with this policy.
C
Ursula Capalbo
Good risk management and higher sales can guarantee higher profits. Although SunTours has always been averse to planning, the company would in fact benefit from a risk model that forecasts the impact of discounting on cash flow and profitability throughout the year. SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time. Diversification can increase rather than spread risk, so caution is needed as the company enters regions where facilities for tourists are not yet fully developed. Targeting customers nearing retirement age, whose disposable income and leisure time are increasing, would be ideal.
D
Gillian Wilmot
SunTours knows that good relationships with customers is the key to success in the travel business. With this in mind, the company should consider that brochure mailings, unlike electronic communications, can attract customers and maximise year-round opportunity. They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers. Selling holidays at a reduced price is definitely not a sensible option. A better choice would be value-added promotions which can improve profitability and build on SunTours customers’ desire for high-quality service.
It is worth offering holidays at a discount to increase the number of bookings.
选项
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/OusO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthefollowingarticleaboutcultureinbusinessnegotiationandthequestions.Foreachquestion(15-20),markoneletter(
Readthistexttakenfromabusinessmagazine.Choosethebestsentencetofilleachofthegaps.Foreachgap(9-14),markone
ReadthearticlebelowaboutMCC.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquestion(21-30),markon
ReadthearticlebelowaboutMCC.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquestion(21-30),markon
Readthistexttakenfromabookonmarketingmanagement.Choosethebestsentencetofilleachofthegaps.Foreachgap(9-14)
Readthistexttakenfromabookonmarketingmanagement.Choosethebestsentencetofilleachofthegaps.Foreachgap(9-14)
Readthistexttakenfromabookonmarketingmanagement.Choosethebestsentencetofilleachofthegaps.Foreachgap(9-14)
ASeparateLegalEntityAuniquefeatureofacompanyisthat,nomatterhowmanyindividualshaveboughtsharesinit,itistr
HowtoapproachReadingTestPartOne•InthispartoftheReadingTestyoumatcheightstatementswithfiveshorttexts.•Fir
•Lookatthestatementsbelowandthearticledividedintofiveextractsaboutsettingcustomerexpectationsontheoppositepag
随机试题
吸毒成瘾,是指吸毒人员因反复使用毒品而导致的慢性复发性脑病,表现为不顾不良后果、强迫性寻求及使用毒品的行为,同时伴有不同程度的个人健康及社会功能损害。下列不属于吸毒成瘾的是()。
法的适用是指国家司法机关及其公职人员根据法定职权和程序具体应用法律处理案件的专门活动。在我国,法的适用的主体是()
对于成骨性骨转移灶,骨显像比x线平片灵敏,可早发现病灶的时间是
黄芪桂枝五物汤的功用是
一天夜晚,甲开车逆行迫使骑车人乙为躲避甲而向右拐,跌入修路挖的坑里(负责修路的施工单位对该坑未设置保护措施),造成车毁人伤。对乙的损失应如何承担责任?
王思图从其父亲那里继承了一栋房屋,后来因出国定居想转让该房屋。下列说法正确的是:()
广播电视发射系统馈线的主要指标包括反射系数和()。
下列存在搭便车问题的物品是()。
某公司系一家生产销售手机、笔记本电脑的上市公司(以下简称“公司”)。2015年该公司欲投资建设一条手机生产线,需占用公司于2004年购入的一块土地,入账价值为600000元,若现在出售,可以获得1000000元的收益。2010年该公司曾购置用于生产手机的机
某事业单位期末有关非财政、非专项资金收入、支出科目余额如下:“上级补助收入”4000万元,“附属单位上缴收入”400万元,“事业收入”300万元,“其他收入”100万元;“其他支出”500万元,“事业支出”2000万元,“上缴上级支出”300万元,“对附属
最新回复
(
0
)