2. 外语
  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

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问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C9】
选项 A、effort
B、try
C、attempt
D、endeavor
答案D
解析 词汇题。词义辨析题。endeavor to do sth．与try to do sth．同样都表“努力做某事”。endeavor指带有确定目标或目的，通过努力而试图履行一项职责或一份义务等，通常用于正式场合，如：The urban planners en—deavored to improve the quality of life in theinner city．城市规划者努力改善城市内部的生活质量。本文无论从主题还是从行文风格来讲都比较严肃正式，因此，此选项为最佳答案。effort为名词，语法错误，不能选。attempt to do sth．“试图做某事，打算做某事”，如：They attempted to carry out theplan．他们试图执行这项计划。本句的含义为努力完成任务，实现这个目标，因此，不合题意。
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