首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
admin
2016-02-23
35
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort.
【M5】
选项
答案
accountant一accountability
解析
词汇错误。accountant意思为“会计”,放在此处,明显不合语意。accountability意思为“责任,义务”。根据上下文的意思,此处意指“责任”,全句的意思为:越来越多的高级执行官向销售经理问责:是否我们从销售人员那得到了所寻求的回报?”所以,此处改为accountability。
转载请注明原文地址:https://kaotiyun.com/show/OvKO777K
0
专业英语八级
相关试题推荐
Achildattheageof4isprobablygoingtoa______schoolinBritain.
Whatimpactcanmobilephoneshaveontheirusers’health?Manypeopleworryaboutthesupposedilleffectscausedbyradiation
Whatimpactcanmobilephoneshaveontheirusers’health?Manypeopleworryaboutthesupposedilleffectscausedbyradiation
Whatimpactcanmobilephoneshaveontheirusers’health?Manypeopleworryaboutthesupposedilleffectscausedbyradiation
HowtoReadEffectivelyManystudentstendtoreadbookswithoutanypurpose.Theyoftenreadabookslowlyandingreatdetai
Thoseharboringdoubtsaboutmicro-bloggingshouldnowbeconvincedthatmicroblogscanplayanineffective【M1】______role
Thoseharboringdoubtsaboutmicro-bloggingshouldnowbeconvincedthatmicroblogscanplayanineffective【M1】______role
TheAnglo-SaxonsbegantosettleinBritainin______century.
Owingtothegreatgeniusofthe14thcenturypoet______theBritishnativeliteraturewassufficientlyvigorousandexperience
AtthePradoMuseuminMadridvisitorscanpeerintothepastinanewexhibitof19thcenturyphotographs,whichshowartworks
随机试题
小儿用药应注意事项是
由对称三相电源向不对称三相负载供电的三相四线制电路中,中性线的作用是使负载的()。
建设工程质量控制要避免不断提高质量目标的倾向,确保基本质量目标的实现,并尽量发挥其对投资目标和进度目标实现的积极作用,这表明对建设工程质量应进行( )控制。
税收征收管理是对纳税人履行纳税义务采用的一种管理、征收和检查行为,是实现税收职能的必要手段。()
()是指根据预测问题的时间序列所呈现的直线趋势特征,找出拟合直线,建立预测模型,然后向外延伸进行预测的一种方法。
某男,45岁,外企工作。因焦虑不安求助。求助者在外企某办事处为负责人,已十余年,薪水较高。妻子是中学教师,夫妻感情好,女儿读高中,学习优异。近一年来,生意难做,自己虽努力工作,美国老板似有不满之意,为此忧心忡忡。开始担心运货物的船只会不会沉没,有时
作为调节社会经济运作的一种重要经济杠杆,提高税率通常将()
农业在国民经济中的基础地位主要表现在()。
"Thereisnoarguingabouttaste"—runstheLatinproverb.Buttastedidnotjusthappen.Cultural,historical,biologicalanden
ManyAdecadeago,atatimewhenplaiceslikeIvoryCoastandEquatorialGuineawerebeinglargelyignoredbythepetroleumwor
最新回复
(
0
)