首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2010-02-20
31
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesman ship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eyeontheconsumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid1985, when Coca Cola changed the flavor of its drink. The nonacceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
What does the restoration of the Classic Coke best illustrate?
选项
A、Traditional goods have a stronger appeal to the majority of people.
B、It takes time for a new product to be accepted by the public.
C、Consumers with conservative tastes are often difficult to please.
D、Products must be designed to suit the taste of the consumer.
答案
D
解析
细节推理题。本题考的是所举的例子说明了什么问题。这个例子在原文的最后一段,那么我们只要找出这一段的主题句即可。通过阅读本段可知,主题句是“successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers”,而选项D)正好符合此句。所以答案为D)。
转载请注明原文地址:https://kaotiyun.com/show/Ovt7777K
0
大学英语四级
相关试题推荐
Patriotismmakesonereadyto______(为国捐躯).Itinspirespeopletoworkinjointeffortstodefendthecountry.
Wecanmakeupourmindsaboutsomepeoplewithinonlysevensecondsofmeetingthem.Youarethemessagementionedinthepass
A、Severalweeks.B、Untilyourdoctortellsyou.C、12months.D、Atleast6months.CHowlongshouldyouwaitbeforedonatingbloo
A、Population.B、Wars.C、Nuclearexplosions.D、Violenceincrime.DWhathasincreasedgreatlyinthepastdecade?
A、Atthebookstore.B、Atthetravelagency.C、Atthelibrary.D、Atthehospital.CM:HowlongcanIkeeptheseout?W:Twoweek
A、At9:30.B、At10:30.C、At10:00.D、At11:00.C根据选项,推测对话的内容与数字相关,因此特别关注对话中出现的数字,并进行记录以方便计算。答案是C。
A、10or11.B、14or15.C、12or13.D、19C根据文章“JodyandIwereclassmatesathighschoolandwereattractedtoeachotherfromt
A、$1.00.B、75cents.C、105cents.D、80cents.D根据选项,对话的内容与数字相关,提问是关于总价格。根据计算,15+25+25+15=80,因此正确答案为D。
Thisnoveliswellreceivedbythereaders,and(据说已经被翻译成了英语).
FantasyFlight:ChiakiMukai,Japan’sFirstFemaleAstronautRaisedbyaworkingmotherinGunmaPrefecture,aplaceknownf
随机试题
灰阶断面图像的伪影(伪差)有
老年患者初发单关节炎,尤其膝关节受累时,抽取关节液检查可见焦磷酸盐结晶,X线检查示软骨钙化。考虑诊断为
连翘的功效是
人民法院审理上诉行政案件,在哪些情况下必须作出发回重审裁定?()
由保管人在收到仓储物时向存货人签发的表示已经收到一定数量的仓储物的法律文书为( )。
证券公司债券包括证券公司发行可转换债券和次级债券。()
荀子曰:“不闻不若闻之,闻之不若见之。”这句话所体现的教学原则是()
下列句子中,加下划线词语使用正确的一项是()。
下列关于公司注册资本说法正确的是()。
Isthewomanverysurethatshecanmeetthedeadlineatthebeginningoftheconversation?
最新回复
(
0
)