首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In
admin
2017-01-30
38
问题
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices(priceline. com), or buyers and sellers can haggle independently in auctions(e-Bay. com).
The paper provides an overview of some of the emerging realities and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. "It is not just our computers that are being reprogrammed;it is customers themselves,"says Wind. "These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services. "
For one thing, cyber consumers expect to be able to customize everything—from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.
Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. " Companies that cannot meet their demands and expectations will be at a loss,"says Wind.
Compared with traditional customers, the emerging cyber consumers______.
选项
A、are more difficult to satisfy
B、have less knowledge about business
C、have more problems with prices
D、are less willing to buy products and services
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/OzPR777K
本试题收录于:
电子商务英语题库经管类分类
0
电子商务英语
经管类
相关试题推荐
由Internet及相关技术决定的电子商务的主要特点有
网络层的关键技术包括:Internet、______、无线传感器网络。
目前,国内外使用的保障电子支付技术安全的协议包括______、SET(SecureElectronicTransaction,安全电子交易)等协议标准。
余额宝是支付宝推出的一项余额增值服务,用户把钱转入余额宝中就可获得一定的收益。余额宝交易过程完全经由Internet实现,用户可以不受时空限制,随时存取余额宝内的资金。余额宝提供了内容丰富、交互性强的使用帮助服务,以方便与用户的双向沟通。作为一款面向广大
余额宝是支付宝推出的一项余额增值服务,用户把钱转入余额宝中就可获得一定的收益。余额宝交易过程完全经由Internet实现,用户可以不受时空限制,随时存取余额宝内的资金。余额宝提供了内容丰富、交互性强的使用帮助服务,以方便与用户的双向沟通。作为一款面向广大
Foraclearerpictureofwhatthestudentknows,mostteachersuseanotherkindofexaminationinadditiontoobjectivetests.T
Duringastateofdeeprelaxation,severalphysiologicalchangestakeplaceinthebody:thebody’soxygenconsumptionisreduce
Wewerehavingsuchagoodtimethatwedecideto______ourstaybyanotherweek.
随机试题
硬盘驱动器____________。
前列腺癌最常见的组织学类型是
男,30岁,高热、咳嗽3天,咳铁锈色痰。体温39.4℃。胸片示右上肺片状阴影。血白细胞20×109/L,中性粒细胞0.91。给予青霉素治疗后体温降至正常,两天后体温再次升高。体温再次升高的原因可能为
A.激素借轴浆流动运送至末梢而释放B.激素经由组织液扩散而作用于邻近细胞C.激素经血液运输作用于远距离的靶细胞D.激素在局部扩散又返回作用于该内分泌细胞E.激素通过淋巴液运输作用于靶细胞旁分泌是指
HSV-2可引起
A、苦寒B、苦温C、辛温D、辛凉E、苦涩平浙贝母的性味是()
关于变动制造费用标准成本,下列说法中正确的有()。
左图折开以后可以得到选项中的哪一个?
根据信息保持时间长短可以将记忆分为()。
Whichpassage(s)say(s)that….adultsputtoomuchemphasisonchildren’sintellectualdevelopment?
最新回复
(
0
)