首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
admin
2016-02-23
82
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require.
【M2】
选项
答案
general—specific
解析
语篇错误。general意思为“总体的,大概的”,specific意思为“具体的,明确的”。此处专门的节目应该是有其“具体明确的”目标市场。而不是“大概的”目标市场,应该要改为specific,与之前的specialized对应。
转载请注明原文地址:https://kaotiyun.com/show/P4KO777K
0
专业英语八级
相关试题推荐
CampingFirst,theequipment.【1】______andsleeping-bagarethe【1】______mostimportantitems.Bothofthemshouldbe(2)_
CampingFirst,theequipment.【1】______andsleeping-bagarethe【1】______mostimportantitems.Bothofthemshouldbe(2)_
FastfoodispopularinChina.TheworldwidefamousforeigncompanieslikeKFCandMcDonald’sarespreadingtoalmosteverycity
Theterm"leadership"isoneofthemostdifficultinan【M1】______educationaladministration.Tosome,aleaderissimpleonew
Theterm"leadership"isoneofthemostdifficultinan【M1】______educationaladministration.Tosome,aleaderissimpleonew
Theterm"leadership"isoneofthemostdifficultinan【M1】______educationaladministration.Tosome,aleaderissimpleonew
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Therecanbefewprospectofraisingthesortofsumsne
随机试题
压力管道年度检查是指使用单位在管道运行条件下进行的检查,根据《压力管道定期检验规则——工业管道》(TSGD7005),压力管道年度检查的内容有()。
“野旷天低树,江清月近人”所描写的“景物”并非实存的而且是经过了作者创造性的加工,这体现了意象的【】
某患者因肝火太盛,耗伤肺阴,根据五行乘侮规律,属于()。
现金收支管理的目的在于提高现金使用效率,下列各项中不能提高现金使用效率的是()。
顺序量表()。
ABL基因位于九号染色体上,若发生图1所示的现象,会导致白血病。ABL基因如果发生基因突变又会导致某种单基因遗传病(相关基因用D,D表示),其临床表现为先天性心脏功能障碍或骨骼发育异常等,图2表示遗传病的某家系图。根据最新报道,ABL基因某条链的序列
考试是教师评价学生学习成效的重要手段,但若教师仅凭考试成绩来评价学生,就可能会导致学生产生“书呆子型”成就中心的偏向。这说明教育具有()
管理效率的()要求人们在提高管理效率的同时,扩大视野,关注管理效率带来的各种社会作用。
小张骑自行车上班,以均匀速度行驶。他发现每隔12分钟有辆汽车从后面超过他,每隔4分钟迎面开来一辆。如果所有汽车都以匀速行驶,发车间隔也相同,那么每隔几分钟发一辆车?
Notallsoundsmadebyanimalsserveaslanguages,andwehaveonlytoturntothediscoveryofecho-locationinbatstoseeac
最新回复
(
0
)