首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent)of America’s 69 million child
Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent)of America’s 69 million child
admin
2015-02-12
29
问题
Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent)of America’s 69 million children are online. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $67 billion, and together they influenced $160 billion of their parents’ incomes.
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to give consent to the release of personal information to an advertiser, an even greater problem for children when they are offered incentives for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites.
The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realise that they are(like a surprising number of adults)unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit about our purpose when advertising to children on the Internet.
Targeting children for advertising is controversial because children______.
选项
A、are not able to analyse and judge advertisements
B、often give off information that may be dangerous to them
C、are unable to give consent since they are too young
D、are not ready to evaluate advertisements or information requests
答案
D
解析
属信息归纳题。根据第二段,许多批评者对向孩子做广告提出质疑,原因在于孩子缺乏分析和判断能力,他们可能无法评判所看信息的正确性,或者无法意识到自己提供给广告商的信息正好是广告商所要收集的数据。
转载请注明原文地址:https://kaotiyun.com/show/P7K4777K
0
考研英语一
相关试题推荐
TheGovernmentsAggressiveDealingswithU.S.AutomakersIntheory,agovernmentbailoutshouldprovideashort-terminfusio
TheOceanPollutesAdecisionbytheLondon-basedInternationalMaritimeOrganization(IMO)establishesanemissionscontrol
ThePrestigeoftheNetworkSpeechViolatesaQuestionNastybreakupsarebadenough.Butwhatifyourexbroadcastyourdir
SuriveintheGlobalEconomicErisisAboutone-thirdofAmericanswhoqualifyforpublicassistancehaven’tsignedup.That
AmericanIncentiveStudentofUniversityEconomizesaCommissaryTheonce-seen-everywherecafeteriatray.withsomanyglass
AmericanIncentiveStudentofUniversityEconomizesaCommissaryTheonce-seen-everywherecafeteriatray.withsomanyglass
Itisnolongerjustdirtyblue-collarjobsinmanufacturingthatarebeingsuckedoffshorebutalsowhite-collarservicejobs,
CommentonDarwin’sBiographyofCopyofVerseBodyBiographiescanbewearisomecontrivances,oftentoolongandtoodetai
Accordingtothepassage,oilresultsinairpollutionbecauseAccordingtosomeenvironmentalist,theoilcompanies
Youaregoingtoreadatextaboutthestateofcollegestudents’mentalhealth,followedbyalistofexamples.Choosethebest
随机试题
数据库系统阶段的数据管理具有哪些特点?
酸蚀应用的最合适的磷酸浓度是()。
外国政府贷款的利率通常都很低,一般为()。
城市轨道交通车站的楼梯、检票口、出入口通道三者的通过能力应满足超高峰小时设计客流的需要,并应满足在发生事故灾害时,能在()min内将一列车乘客、站台上候车人员及车站工作人员全部撤离站台的要求。
下列导流方式中,属于混凝土坝分段围堰法导流方式的是()导流。
入侵报警系统中能感应非法入侵者(人)移动而发出报警信号的是()探测器。
下列关于关税适用税率的表述中,不正确的是()。
垄断资本主义取代自由资本主义是一种社会进步,主要是指()。
(1)建立表单“bd1”,表单上有3个标签,当单击任何一个标签时,都使其他两个标签的标题互换。(2)根据表“作者”和表“教材”建立一个查询,该查询包含的字段有“作者姓名”“教材名称”“价格”和“出版社”。要求按“价格”排序(升序),并将查询保存为
SOMETHINGABOUTNAPLESjustseemsmadeforcomedy.Thenamealoneconjuresuppizza,andlovable,incorrigibleinnocentswarblin
最新回复
(
0
)