首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too m
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too m
admin
2013-03-11
73
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the- consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is the easiest to produce or buy for resale, file makers and dealers first endeavor(努力)to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的)or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction(交易)- the firm and the customer, and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to(迎全) customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new King Customer ruled!
The marketing concept discussed in the passage is, in essence,______.
选项
A、the practice of taming goods into money
B、making goods available for purchase
C、the customer-centred approach
D、a form of persuasive salesmanship
答案
C
解析
细节题。本题问的是:文章中提到的市场营销概念实际上是______。根据文章第2段第3句“This eye-on-the-consumer approach is known as the marketing concept,which simply means that instead of trying to sell whatever is easiest to produce or buy for resale,the makers and dealers first endeavor to find out what the consumer wants to buy and then so about making it available for purchase”,可知这种关注消费者的方法被称为市场营销概念,这种观念有别于去销售最容易生产的产品或倒卖,制造商和经营商首先了解消费者需要什么然后再去生产。这是以消费者为中心的方法,故选C。
转载请注明原文地址:https://kaotiyun.com/show/PBr7777K
0
大学英语四级
相关试题推荐
A、Therewillusuallybeacoldwarafteraquarrel.B、Thereshouldbecleardutydivisionsbetweenroommates.C、Roommatesshould
A、War.B、Providingservices.C、Naturaldisasters.D、Providingblood.A细节题。浏览选项可知,选项为名词和动名词短语,可能考查细节。红十字会成立的原因,也即杜南为什么会产生成立这样一个组织
Whenshouldanyvacationsfromthinkingbetaken?Inthissection,youwillhearatimes.Whenthepassageisreadforthefirst
WecandiscussTaiwanquestion____________(在一国两制的基础上).
Forthispart,youareallowed30minutestowriteashortessayentitledHavingaBoyfriendorGirlfriendonCampus.Youshould
Sleepispartofaperson’sdailyactivitycycle.Thereareseveraldifferentstagesofsleep,andtheytoooccurincycles.If
A、Diagnosisonadisease.B、Howtoavoidbeingfat.C、Hottocook.D、Suggestionsonthedietofachild.D根据对话中的内容,可以判断对话是关于对孩子饮
Stressmaybedefinedasanemotional,intellectual,orphysicalreactiontochangeordemands.Thestressreactionpreparesthe
A、Hehastowearjeans.B、Hehastowearatie.C、Hehastowearacoat.D、Hehastowearshoes.D[听力原文]Whatdoesthewomansay
JusticeisoneofthemostpopularcoursesinHarvard’shistory.NearlyonethousandstudentscrowdHarvard’shistoricSandersT
随机试题
关于主动脉夹层破口错误的是
A.重新检测茶碱浓度,增加25%剂量B.症状控制无需加量,调整剂量后重新检测茶碱浓度C.症状控制且无副作用则不调整剂量D.症状控制且无副作用也停止1次用药,减少50%剂量E.症状控制且无副作用也停止2次用药,减少不少于50%剂量茶碱浓度10~1
对淹溺病人出现心脏呼吸骤停的现场急救应最先实施
电算化后,部分会计核算的管理方法需要修改,下列说法不正确的是()。
英达公司下设A、B两个投资中心。A投资中心的投资额为200万元,投资利润率为15%:B投资中心的投资利润率为17%,剩余收益为20万元;英达公司要求的平均最低投资利润率为12%。英达公司决定追加投资100万元,若投向A投资中心,每年可增加利润20万元;若投
一般资料:求助者,男性,35岁,已婚,硕士学历,公务员。案例介绍:求助者非常要强,10余年来工作认真负责,积极努力。半年前其科长退休,上级委派他为代理科长,他因为得到认可而高兴,认为这是自己努力工僬的结果。一个多月前上级来了正式任命,但任命的科长
A、 B、 C、 D、 A奇数项图形中带曲线小图形均为外凸图形,偶数项图形中带曲线小图形均为内凹图形。
某河鱼类资源丰富,但水流湍急。有个老人在河边钓鱼,一个小孩走过去观看。老人技艺纯熟,没多久就钓到满满一篓鱼。老人见小孩很可爱,要把整篓的鱼送给他,小孩摇摇头。老人惊异地问:“你为什么不要?”小孩回答:“我要您手中的钓竿。”
关于我国封建成文法典的表述,正确的是()。
深水区(改革开放)
最新回复
(
0
)