2. 外语
  3. In this part of the test, you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which

In this part of the test, you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which

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问题 In this part of the test, you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.
For two candidates
Opening a New Supermarket
The company you work for is deciding to open a supermarket in your city. You have been asked to give some suggestions. Discuss the situation together, and decide:
- what factors the company should consider before opening a supermarket
- how the company can recruit employees.
For three candidates
Opening a New Supermarket
The company you work for is deciding to open a supermarket in your city. You have been asked to give some suggestions. Discuss the situation together, and decide:
- what factors the company should consider before opening a supermarket
- how the company can recruit employees
- whether it is necessary to do a market research.
Follow-on questions
- What preparations are needed to open a new supermarket?
- Do you think a specialised organisation is needed for the market research?(Why? / Why not?)
- What is the decisive factor for the success of the new supermarket?
- How can the new supermarket attract clients?
- What challenges may the company confront when opening a new supermarket?
选项
答案(For three candidates) A: I think there are many factors we should consider before we open a new supermarket. Firstly, the location should be convenient for people to get access to. So we would like to choose the downtown area. B: Oh, I have a different idea. In my opinion, we should go uptown, because you know we need ample space. Nowadays, cities always have traffic jams. C: I agree with B. And, what’s more, the land price will be cheaper, which can save another amount of money for our company. Today transportation develops very quickly. So I don’t think this is an indispensable issue for us to think about. A: OK, apart form that, we should also consider the population of the city—whether it is large enough for our company’s survival. B: I have no problem with that. I think we should also keep the supermarket clean and tidy, and the goods should be displayed orderly to make it easy for consumers to find. C: That’s true. The aisles should also be wide enough for shopping trolleys to pass. A: OK, let’s go to our next task. How to recruit employees? B: I think we can put an advertisement on the local newspaper. We can also put up some posters around the whole city. C: Yes. By doing this, it can cover nearly all corners of the city. All the citizens may know our recruitment news. A: Besides, we can ask recruitment agency for help because they have a long list of people who want to find a job. B: Sounds good. So it can save a lot of time for our company. I think we can advertise the information on the Internet as well, which is quicker and more convenient. C: That’s a very good point. The next question on the agenda is whether to do a market research before opening a market. A: I believe it’s necessary. We will know whether our market prospect is prosperous or slim. B: Yes, it’s also a good opportunity to know our customers’ needs. C: That’s absolutely true. This is a fundamental step for our further work. Follow-on questions - There are quite a lot of preparations to make, such as selecting the location, making the budget, doing decorations, and finding reliable goods suppliers. - Yes, I think it’s necessary to find a specialised organisation to conduct the market research, because accurate information is essential for the success of the new supermarket. / No, I think a good investigation and preparation is enough. - From my point of view, market positioning is the decisive factor for the success of the new supermarket. - Several factors may help to attract more clients: appropriate location, goods that can meet the needs of the clients, and reasonable pricing. - The biggest challenge is whether the new shop can obtain the approval of the potential clients or not. In addition, outward competitive pressure is also a great challenge.
解析
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本试题收录于： BEC中级口语题库BEC商务英语分类
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