首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern t
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern t
admin
2011-01-21
31
问题
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers--those concerned with safety, relaxation, and cleanliness and 2) travel-lovers--those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc). These ads were strategically placed among family-oriented TV shows and pro- grams involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad. enjoyed a 15 percent in- crease in profits on its Chicago to Seattle route.
According to the passage, the Empire Builder enjoyed an increase in ridership and profits be- cause ______.
选项
A、the attractiveness of its name and route was effectively advertised
B、it provided an exciting travel experience
C、its passengers could enjoy the great western outdoors
D、it was widely advertised in newspapers and magazines in Chicago and Seattle
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/PF3d777K
本试题收录于:
公共英语三级笔试题库公共英语(PETS)分类
0
公共英语三级笔试
公共英语(PETS)
相关试题推荐
Theinitialimpactofcomputerswasintheareaofentertainment.Ifyouwalkedbyavideoarcadeintheearly1980s,youcould
Humansliketoregardthemselvesasexceptional.Manyphilosophersbelievehumansaretheonly【C1】______whichunderstandsthato
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand1
WhySonoraLouiseSmartDoddwantedtocelebrateFather’sday?
Arosebyanyothernamemaysmellassweet,butifit’snotredoryellow,itdoesn’tsell.AccordingtoJamesCrowe,chiefe
Arosebyanyothernamemaysmellassweet,butifit’snotredoryellow,itdoesn’tsell.AccordingtoJamesCrowe,chiefe
Arosebyanyothernamemaysmellassweet,butifit’snotredoryellow,itdoesn’tsell.AccordingtoJamesCrowe,chiefe
AccordingtoPeterSalovey,YalepsychologistandauthorofthetermEQ,IQgetsyouhiredandEQgetsyoupromoted.Salovey
Nowadays,airtravelisvery【C1】______WearenotsurprisedwhenwewatchonTVthatapoliticianhastalkedwithFrenchPresiden
Dogsaresocialanimalsandwithoutpropertraining,theywillbehavelikewildanimals.Theywillspoilyourhouse,destroyyou
随机试题
在考生文件夹下,“samp1.mdb”数据库文件中已建立两个表对象(名为“职工表”和“部门表”)。试按以下要求,顺序完成表的各种操作:(1)设置表对象“职工表”的聘用时间字段默认值为系统日期。(2)设置表对象“职工表”的性别字段有效性规则为:男或女;同
某公司普通股目前的股价为10元/股,筹资费用率为8%,刚刚支付的每股股利为2元,股利固定增长率3%,则该企业利用留存收益的资本成本为()
A.H2受体拮抗剂B.多巴胺受体拮抗剂C.质子泵抑制剂D.抗酸剂奥美拉唑
A.带叶嫩枝的干燥煎膏B.去皮枝的干燥煎膏C.孢子D.叶上的虫瘿E.叶的汁液浓缩干燥物五倍子药材的药用部位是
关于药品生产的说法,正确的是
检验检测机构需要加强标准物质的管理,定期对标准物质进行核查,核查的参数不包括()。
下列各项中,属于施工成本按成本组成分解的是()。
注意分为内源性注意和外源性注意。内源性注意是指个体根据自己的目标或意图来分配注意、支配行为,是主动注意;外源性注意是指由个体外部信息引起的个体注意,是被动注意。根据上述定义,下列中属于内源性注意的是()。
诚实信用,是指要求行为人按照市场制度的互惠性行事,在缔约时,诚实不欺不诈;在缔约后,守信用并自觉履行。根据以上定义,下列甲的行为不违背诚实信用的是()。
在我国刑事诉讼中,无权行使侦查权的机关是:
最新回复
(
0
)