首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It’s a parlor game in publishing circles to speculate how long it will take before e-books constitute a majority of the industry
It’s a parlor game in publishing circles to speculate how long it will take before e-books constitute a majority of the industry
admin
2013-10-08
55
问题
It’s a parlor game in publishing circles to speculate how long it will take before e-books constitute a majority of the industry’s sales in the US. But no one doubts that that is where the market is headed. Last week, the Association of American Publishers announced that in January, for the first time, monthly e-book sales had overtaken hard covers. Paperbacks remain in the lead, for now.
E-books are by far the fastest-growing segment of the otherwise sluggish(反应迟缓的), recession-plagued publishing business. In 2010 e-book sales jumped 164%, to $441 million. "The acceleration has been quick and dramatic, and in some ways the uptake may get faster if physical outlets for books, like Borders stores, disappear faster than expected," says Michael Cader, founder and editor of trade e-newsletter Publishers Lunch.
After Borders, the second largest bookstore chain in the country, declared bankruptcy last month, the question arose as to whether the popularity of e-books had caused its demise. While industry experts say it was only part of the reason for the Ann Arbor, Mich. -based chain’s collapse, its poor showing in the e-book arena certainly accelerated the former retailing powerhouse’s fall. In contrast, rival Barnes & Noble sells its own popular e-reader, the Nook, and has long maintained B&N. com, which features a vibrant store that has seen its e-book sales take off. Still, both chains are light-years behind Amazon, creator of the Kindle, by far the best-selling e-reader in the market.
Despite the growing popularity of e-books, they pose a challenge for publishers. The industry still makes over 90% of its revenue from print. That means major publishers like Random House have had to maintain their print business while at the same time growing their digital side. "The trick is not that the digital isn’t profitable," says Cader. "Digital at its current level makes few or none of the costs of running a print business go away." That means big warehouses, broad sales forces and extensive systems. The hope, of course, is that in time, digital will be cheaper to produce, but currently, publishers face a big expense in converting to digital. What’s more, publishing has always been based on economies of scale, and with a reduction of the number of paper books, printing is becoming more expensive.
So are print books going to disappear? That’s not in the cards—at least not yet, say experts. "Formats to which lots of people are attached often take a longer time to go away," says Cader. He compares publishing to the music business, in which CD sales have dropped significantly but not ended. And books were around a long time before CDs. Also, certain genres aren’t practical as e-books. "It doesn’t make sense yet for digital cookbooks, travel books, information books and textbooks," says McQuivey.
From the first paragraph, we know that there’s a consensus as to______.
选项
A、where the future book market will be oriented
B、whether e-books and paperbacks can co-exist
C、when e-books will dominate the publishing industry
D、how publishers can perform well in the e-book arena
答案
A
解析
细节辨认题。由第一段前两句可知,猜测多久之后电子书能占据美国出版业销售的主导地位是出版界的一种游戏。但是没有人怀疑那是市场的未来走向。因此人们已经达成的共识是A)“未来图书市场的走向”。
转载请注明原文地址:https://kaotiyun.com/show/PH27777K
0
大学英语六级
相关试题推荐
A、She’snotsureshe’llbeseeingJulia.B、She’llphoneJuliaseveraldaystater.C、Shedoesn’tthinkJuliaknowsaboutregistra
A、Studentsfindithardtoprotecttheirrights.B、Studentscancomplaintolocaleducationauthorities.C、Companiesactaccordi
A、Itwilllastfortwoweeks.B、Ithascometoahalt.C、Itwillendbeforelong.D、Itwillprobablycontinue.D语义推断题从男士的话中我们得知
Itisonlyrightthatthestarsshouldbepaidinthisway.Don’tthetopmeninindustryearnenormoussalariesfortheservice
Itisonlyrightthatthestarsshouldbepaidinthisway.Don’tthetopmeninindustryearnenormoussalariesfortheservice
Inabout45years,temperaturesonEarthwillbehotterthanatanytimeduringthepastonemillionyears,saystheU.S.【B1】to
A、Itmightincreaseairportcapacity.B、Itmightlowerpropertyvalues.C、Itmightleadtoeffectivemodificationofexistingje
______(尽管她又小又瘦),sheliftedthebundleofclotheswithease.
TheAmericanideaofrespectinghumanrightscamefromseveralsources.First,thecolonistshadbeen【B1】______.oftheirright
随机试题
女性,70岁,右下唇皮肤肿物不断增大半年,直径约1.5cm大小,半月来破溃出血。病理检查肿瘤细胞异型性明显,角化珠形成,浸润肌肉组织。符合该患者诊断的是
下列因素中可增加对比度的因素是
细菌抵御吞噬细胞吞噬的结构是
确定软件著作权归属的基本原则是()。
公民刘某,住所地为A县,公民王某,住所地为B县,公民周某,住所地为C县。刘某以王某侵犯房屋的所有权为由向法院提起诉讼,周某则主张其才是房屋的真正主人。诉讼所涉及的房屋坐落于D县。那么,你认为哪个法院有管辖权?()
施工单位在工程投标报价中应当包含安全生产费用,一般不低于工程造价的(),且不得作为竞争性条件。
BHJ集团公司主要业务包括高新园区的开发建设、管理服务,高新技术成果转化和高科技企业经营管理。经过10多年的发展,目前形成了以电子元器件、新材料生产为主体的高新技术产业群。公司成立初期,分配形式单一,薪酬长期处于低水平状态,内部差距不明显,以人定岗的现象十
在整个地图学史上,有效使用地图意味着看懂绘制在平面上的一系列抽象符号,然后将这些符号与当地环境的各种三维特征联系起来,从而成功地确定自己的位置。但这并不是所有普通人都能够做到的,而且不久之前,地图本身也还是一种稀缺的人工制品,有些地图还属于军事上敏感的机密
透明牙本质(transparentdentin)
深化行政体制改革,要按照建立中国特色社会主义行政体制目标推进,具体要求是
最新回复
(
0
)