首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
admin
2006-07-14
19
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests.
【C14】
选项
答案
well
解析
individual needs和personal experience是并列关系因此用well一词,构成as well as也、还、而且。
转载请注明原文地址:https://kaotiyun.com/show/PIgO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Modernindustrialmethodshavesupplantedindividualcrafts,madeblacksmiths,stone-carvers,coopersandcobblersvirtuallyext
Acommonquestionthatpeopleaskastorywriteriswhetherornothehasexperiencedwhathehaswrittenabout.
Scientificevidencefromdifferentdisciplinesdemonstratesthatinmosthumansthelefthemisphereofthebraincontrolslangua
Agriculturetodayhashadtheluxuryofbeingabletopolluteandalterthelandscapefirstandworryabouttheconsequenceslat
Jupiter______perhapsthemostimportantplanetofthesolarsystem.
Itisclearthatwearerapidlybecomingaglobalculture.Newformsofinformationtechnology,intercontinentaltravel,andthe
Researchersallovertheworldhavebeenseekingfordetermininghowearlyinfancyconceptualthinkingispossible.
Becauseearlymanviewedillnessasdivinepunishmentandhealingaspurification,medicineandreligionwereinextricablylinke
RecentlyreleasedphotosbythecrewofMr.Sixshowspecial-effectsartistsmeticulouslypastingman-mademusclesonthechest
A、Thewaistmuscles.B、Thelegmuscles.C、Thebackmuscles.D、Thehipmuscles.B事实细节的找寻和判断。根据原文Useyourlegmusclesinorderto
随机试题
酶具有高效催化能力的原因是()
女性,26岁。3年前因劳动后心悸、气促,诊断为风湿性二尖瓣狭窄。近3天咳嗽,咳血丝痰,夜间咳嗽加重,平卧位气促,被迫坐起后症状稍缓解。检查:血压120/80mmHg,心率90次/分,S1↑、S2↑,A:MDM3/6隆隆样,收缩期前增强。超声心动图LA40m
A.肝B.心C.脾D.肺E.胃情绪与哪个脏腑有关
拟诊应急处理首选
证券公司从事证券资产管理业务、融资融券业务,销售证券类金融产品,应当按照规定程序,了解客户的身份、财产与收入状况、证券投资经验和风险偏好,并以书面和电子方戈予以记载、保存。( )
北京2022年冬奥会和冬残奥会吉祥物分别是()。
【】是与计算机硬件关系最密切的系统软件,它是硬件的第一层软件扩充。
OnSleepBaekelandandHartmannreportthatthe"shortsleepers"hadbeenmoreorlessaverageintheirsleepneedsuntilth
HOWSOILISFORMED(1)Soilformationisadynamicprocessthattakesplaceindifferentenvironments.Itisstronglyinflue
Whatifclothingwasmorethanjustanaccessory?Thegreenmovementisnotnewtofashion,andmanydesignersandmanufacturers
最新回复
(
0
)