What does the man want to do?

M: I would like to subscribe to the Daily News. How much is a yearly subscription?
W: It’ s $72 a year including Sunday’ s paper, and it’ s much cheaper without it. Plus, if you have a discount coupon, you can cut down the price again.
M: What do you mean, by the discount coupon? Where can I get it?
W: You can get it free anywhere you see the newspaper. For example, a newsstand, convenience store, bookstore, and so on.