首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、The customers occasionally receive mail ads. B、The ads are printed on the leaflets. C、The ads always attract young consumers.
A、The customers occasionally receive mail ads. B、The ads are printed on the leaflets. C、The ads always attract young consumers.
admin
2013-10-08
45
问题
Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is five to ten times more expensive than regular ice cream. Haagen-Dazs has no advantage at all in price. However, it adopted a unique marketing strategy, and quickly occupied the market, and then became a top ice cream brand. That’s because Haagen-Dazs implements its special strategy. First, Haagen-Dazs never sets up shops in the ordinary crowded supermarkets. Haagen-Dazs leisure fashion shops are located in busy section, and their layout is designed carefully, strongly creating elegant atmosphere. And sometimes, a store layout will cost several million dollars. Compared to other ice cream food, the consumer group of Haagen-Dazs is much smaller. It is understood that the "Haagen-Dazs almost never does television advertising." The majority of its ads are the print ads in some particular media which always have strong visual impact, so its advertisements can lock those superior consumers. Moreover, as long as the consumers have spent $ 500 on its products in total, they can become its members. These members will regularly receive direct mail advertisements. Of course, numerous customers are doing verbal propaganda for Haagen-Dazs, which is a powerful weapon. There is always much originality in Haagen-Dazs’ advertising words, such as the famous one, "Love her, let her eat Haagen-Dazs." These classic and sensational advertisements of Haagen-Dazs have attracted numerous lovers, and they become regulars. Once the product is labeled with love, it may become the love token and the witnesses of lovers’ feelings.
23. What is one of the features of Haagen-Dazs leisure fashion shops?
24. What do we know about the advertisements of Haagen-Dazs?
25. Why do so many lovers become regular customers of Haagen-Dazs?
选项
A、The customers occasionally receive mail ads.
B、The ads are printed on the leaflets.
C、The ads always attract young consumers.
D、They are the print ads with strong visual impact.
答案
D
解析
推理判断题。短文中提到哈根达斯几乎不做电视广告,大部分广告是在一些特定媒体上发布的极富视觉冲击力的平面广告。
转载请注明原文地址:https://kaotiyun.com/show/PR27777K
0
大学英语六级
相关试题推荐
A、Summarizethematerialwhichisfamiliartothelisteners.B、Givedetailedfactsandnumbersthattheaudiencehaveknown.C、A
WhereDoDreamsComefrom?Doyouoftendreamatnight?Mostpeopledo.Whentheywakeinthemorningtheysaytothemselves
Itisacommonplaceamongmoraliststhatyoucannotgethappinessbypursuingit.Thisisonlytrueifyoupursueit【B1】Gamblers
It’ssummertime.FormanyAmericans,thisistheseasontotravel.Why?Becauseschoolisout.Becausetheweatherisgreat.And
A、Gotoseethelandlord.B、Gotocourt.C、Moveout.D、Getpartofthedepositback.B选项均以原形动词开头表明,本题可能考查行为活动或观点建议。根据男士提到的I’llg
Intheopeningparagraph,theauthorintroduceshistopicby______.Theauthorcomparesmeateatingtocigarettesmokingbecau
PromotelearningandskillsforyoungpeopleandadultsEducationisaboutgivingpeopletheopportunitytodeveloptheirpo
Whatisnottheresultofglobalization?Whatdoes"...buthasmadeavastnumberofover-35-year-oldsredundant"(Line2,Par
A、Avisittoaprison.B、Theinfluenceofhisfather.C、Atalkwithsomemiserableslaves.D、HisexperienceinthewarbetweenF
SmallStepsforBigResultsForthepast30years,mycolleaguesandIatthenonprofitPreventiveMedicineResearchInstitu
随机试题
健康促进的基本策略是()
管道运输的优点有()。
在房地产市场的自然周期中,空置率超过长期平均空置率的阶段为()阶段。
若某房地产投资项目的表面收益率为18%,年租金增长率为8%,通货膨胀率为6%,则该项房地产投资的实际收益率为()。
证监会依法对全国证券、期货市场实行集中统一监督管理,履行的职责主要包括( )。
凯恩斯主义认为人们的货币需求不稳定,因而货币政策应是( )。
在生产多产品的企业中,下列可能会影响企业总边际贡献率的因素有()。
为证实Q公司应付账款的发生和偿还记录是否完整,应实施适当的审计程序,以查找未入账的应付账款。以下各项审计程序中,可以实现上述审计目标的有( )。注册会计师实施的下列各项审计程序中,能够证实银行存款是否存在的有( )。
2006年我国农村实用人才中,东部地区人数占总人数的()。上述材料中不能推出的是()。
Bythemid-nineteenthcentury,theterm"ice-box"hadenteredtheAmericanlanguage,buticewasstillonlybeginningtoaffect
最新回复
(
0
)