首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination.
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination.
admin
2017-06-11
86
问题
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they all aim at persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the "decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good fresh food is a way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed towards the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time" : the length of time people spend in a store.
Traditionally retailers measure "football" , as the number of people entering a store is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people’s phones at Gunwharf Quays, a large retailer centre in Portsmouth — not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1% sales rose 1. 3%.
Such techniques are increasingly popular because of a deepening understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering tilings like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.
Path intelligence uses a technology to______.
选项
A、measure how long people stay at a store
B、count how many people enter a store
C、find out what people buy in a store
D、monitor what people say and do in a store
答案
A
解析
由“Path Intelligence…It found that when dwell time rose 1 $ sales rose 1.3%.”可知,Path Intelligence利用手机技术来跟踪用户的位置。他们发现,顾客在店内的逗留时间每增加1%,销售额就会增长1.3%。所以,这项技术是用来测量顾客在店内逗留时间长短的。故答案为A。
转载请注明原文地址:https://kaotiyun.com/show/PVFO777K
0
考博英语
相关试题推荐
Thereisastoryofaverywickedmanwhodies.Beforehedied,hewas【C1】______theworstbecausetherewere【C2】______sinshehad
Comparingthetimescalesbetweenmanyfluepidemics,scientistscan_____whenanotheronemighthappen.
Amajorreasonforconflictintheanimalworldisterritory.Themaleanimalestablishesanarea.Thesizeoftheareaissuffi
Thewealthofacountryshouldbemeasured_____thehealthandhappinessofitspeopleaswellasthematerialgoodsitcanprodu
Duringthesummerholidayseasonitisdifficulttofinda(n)_____roominthehotelshere.
Duringthepasttenorfifteenyears,agreatdealofattentionhasbeen【C1】______to"tellingitlikeitis,"or"lettingitallh
Nowadays,ourgovernmentadvocatescredittowhateverwedoorwhoeverwecontactwith.Onceyou____yourwords,youwillloseyo
Thefamousinventorwasawardedan______doctoratebytheuniversity.
The____beautyofthemountainhasmadeitaworld-famousresort.Everyyearnumeroustouristsfromhomeandabroadcometovisit
都市寸土千金,地价炒得越来越高,今后将更高。拥有一个小小花园的希望,对寻常之辈不啻是一种奢望,一种梦想。我想,其实谁都有一个小小花园,这便是我们的内心世界。人的智力需要开发,人的内心世界也是需要开发的。人和动物的区别,除了众所周知的诸多方面,恐怕
随机试题
阅读《短歌行》中的一段,然后回答问题。月明星稀,乌鹊南飞。绕树三匝,何枝可依?山不厌高,水不厌深。周公吐哺,天下归心。由此可见,全诗表达了曹操怎样的思想感情?
1.题目名称:电机扩大机试验与补偿度调整。2.题目内容:(1)电刷中性线位置调整。(2)空载特性试验,绘制空载特性曲线。(3)外特性试验与补偿度调整,绘制外特性曲线。3.时限:240min。4.
最常见的眼睑恶性肿瘤是
患者,女性,39岁。因易乏力、间歇头晕2个月就诊,伴肢端麻木,无多尿、口渴。查体:身高165cm,体重75kg,BP140/92mmHg,心肺无异常,双膝反射减弱。半个月后患者来复诊,并诉说曾到附近诊所诊治,给加用每日1片(2.5mg)格列本脲。服药后
流行病学工作的3个阶段是
A.胃小弯B.胃窦部C.胃大弯D.十二指肠球部E.十二指肠球后部
以下分泌组织均为油细胞的药材是
行政复议参加入包括()。
关于施工现场电工作业的说法,正确的有()。
行政组织具有鲜明的政治性,是为统治阶级的利益服务的。()
最新回复
(
0
)