2. 考研
  3. Competition breeds excellence. Ask anyone who pays attention to the car industry and they will tell you that the family-sedan se

Competition breeds excellence. Ask anyone who pays attention to the car industry and they will tell you that the family-sedan se

admin2015-10-26  18
问题     Competition breeds excellence. Ask anyone who pays attention to the car industry and they will tell you that the family-sedan segment is just brutal, with manufacturers fighting tooth and nail over every sale. In fact, that market has become more competitive in recent years. It used to just be the Camry and the Accord fighting for supremacy, but now you have new(Hyundai)and old(Ford)competitors, among others, joining the fight, with interesting, well-made, compelling products. It’s a great time to be shopping for a new family sedan.
    Compare that with the state of the tablet market today. Hewlett-Packard is in retreat. Research in Motion is in a holding pattern. Motorola has been sold and its tablet is now an afterthought. Samsung fights the good fight, hut it trails Apple’s market share by 50 percentage points.
    Apple is not just ahead of the pack, it almost is the pack. Now, some would say that this is also a simple result of economic laws at work: Apple makes a superior product, therefore it gets most of the sales. But what would be really great is that, Apple, Google, Microsoft, and H. P. , locked in an epic battle for tablet supremacy, are each releasing new and better products at a furious pace, and each dropping prices substantially at a steady clip.
    Apple is driving innovation and creativity with each upgrade of the iPad it releases. But this isn’t about whether you prefer Apple or Android for your tablet. This isn’t about picking sides. As a consumer, I want there to be robust competition across the board. I want Coke and Pepsi, Target and Wal-Mart, Engadget and Gizmodo.
    If you’re a fan of Apple, you want there to be a worthy rival push it, to keep its feet to the fire. If you don’t like Apple, you want someone else in the game so that Apple doesn’t suck all the air out of the room. And you want Apple to do the same pushing and foot scorching to its competitor that another company would do to it.
What does the phrase "to keep its feet to the fire" in the last paragraph mean?
选项 A、To place Apple’s feet close to the fire.
B、To pressure Apple into intensifying its competition
C、To force Apple to dance hard on the fire.
D、To advise Apple to strategically drop its side products.
答案B
解析 第五段第一句话中的to keep its feet to the fire原意为：给某人非肉体的压力，以迫使他同意做他不太愿意做的事，即给某人施加压力与to pressure同义。故选B。
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