首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
admin
2017-06-27
26
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing (神经营销学) research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation.
What do we learn about PepsiCo and Disney from the passage?
选项
A、Lindstrom was inspired by them to write a book.
B、They get marketing advice from Lindstrom.
C、Lindstrom helps them to go through hard times.
D、They attribute their success to Lindstrom.
答案
B
解析
原文该句两个破折号之间的including表明PepsiCo and Disney和其他某些《财富》500强公司一样,聘请了Lindstrom作为它们的营销顾问(marketing consultant),因此,本题应选B。
转载请注明原文地址:https://kaotiyun.com/show/PYi7777K
0
大学英语四级
相关试题推荐
Ifyouareayoungcollegestudent,mostofyour【B1】______aboutyourhealthandhappinessinlifeareprobably【B2】______thepr
Morethan200artworksbysomeofAmerica’sbestartistshavereturnedhometoamuseuminWashington,D.C.Thepaintingshadb
There’sasayingthatapictureisworthathousandwords.Thatmaybeespeciallytruethesedayswiththehugeamountofwhata
A、Thecinemaissomedistanceawayfromwheretheyare.B、Hewouldliketoreadthefilmreviewinthenewspaper.C、Theyshould
A、Sheshouldbecarefulabouthermoney.B、Sheshouldbuythebrownsuit.C、Sheshouldfindanotherjobtomakemoremoney.D、He
A、Inacottonfield.B、Atarailwaystation.C、Onafarm.D、Onatrain.D地点题。对话中提到了多个地点名词,如棉田、农场、火车,但关键还是要听到男士说的“当你乘火车的时候,能够真正地了
A、Bringafearofagingamongyoungstudentsonthecampus.B、Bringagreatdealofusefulexperiencetotheuniversity.C、Impro
Everybodywantstogetwealthy.Intoday’s【B1】______world,makingmoneyorbecomingwealthysymbolizesaperson’ssuccessandc
A、Theyshouldgobytrainifit’snottooexpensive.B、Theyshouldtakethetrainbecauseit’smorerelaxing.C、Theyshoulddriv
Accordingtonewgovernmentfigures,pollutionlevelsarerisingagainafterseveralyearsofgradualdecline.Data【C1】_____
随机试题
集体合同包括下列内容()
用于基坑边坡支护的喷射混凝土的主要外加剂是()。
背景材料:某施工单位承接了一段长30km的沥青混凝土路面施工,其中基层采用厂拌二灰稳定碎石,施工前选择了相应的施工机械并经计算确定了机械台数,施工工艺如下:其中部分路段采用两幅施工,纵缝采用斜缝连接;同日施工的两个工作段接缝处,要求前一段拌合整
关于民间非营利组织对于捐赠承诺的处理,下列说法中,正确的是()。
处分抵押房地产所得金额的分配必须按照()顺序进行,其中a代表扣除抵押房地产应当缴纳的税款;b代表依法向抵押权A支付违反合同的违约金和赔偿金;c代表支付处分抵押房地产的费用;d代表偿还抵押权人债权本息;e代表剩余金额交还抵押人。
古希腊百科全书式的教育家亚里士多德的教育思想集中反映在他的著作________中。
(重庆大学2016)商业银行派生存款的能力一般()。
纸张与()是使用喷墨打印机所需的消耗品。
Thereisanabundantsupplyofcheaplaborinthiscountry.
A、Togiveamanafishforaday.B、Toteachamantofishforlife.C、Todeveloppeople’sownproductivity.D、Toremovebarbed
最新回复
(
0
)