首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
admin
2017-06-27
75
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing (神经营销学) research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation.
What do we learn about PepsiCo and Disney from the passage?
选项
A、Lindstrom was inspired by them to write a book.
B、They get marketing advice from Lindstrom.
C、Lindstrom helps them to go through hard times.
D、They attribute their success to Lindstrom.
答案
B
解析
原文该句两个破折号之间的including表明PepsiCo and Disney和其他某些《财富》500强公司一样,聘请了Lindstrom作为它们的营销顾问(marketing consultant),因此,本题应选B。
转载请注明原文地址:https://kaotiyun.com/show/PYi7777K
0
大学英语四级
相关试题推荐
InLondon,overhalfofthehomesbuiltbetween1919and1980hadonegarage.Butmanyarebecomingneedless.Between2002and2
Infact,evenwithouthumans,theEarth’sclimatechanges.Someclimatechangeis【C1】______.But,asgreenhousegasesareadded
Happinessisachoice:youcanchoosetobesadwheneverythingisgoingwellforyouandyoucanchoosetobehappyevenwhenn
Aroundtheworldyoungpeoplearespending【B1】______sumsofmoneytolistentorockmusic.ForbesMagazine【B2】______thatatle
There’sasayingthatapictureisworthathousandwords.Thatmaybeespeciallytruethesedayswiththehugeamountofwhata
There’sasayingthatapictureisworthathousandwords.Thatmaybeespeciallytruethesedayswiththehugeamountofwhata
Duringthenineteenthcentury,whenlittlewasknownaboutenvironmental-ismandconservation,itwascommontohearpeopleinE
A、Shethinkstheapartmentistoosmall.B、Itisthefirstapartmentshehasseen.C、Shewantsherhusbandtoseeittoo.D、The
Duringthe1992presidentialcampaign,HillaryRodhamClintonobserved,"Ourlivesareamixtureofdifferentroles.Mostofus
Accordingtonewgovernmentfigures,pollutionlevelsarerisingagainafterseveralyearsofgradualdecline.Data【C1】_____
随机试题
[2010年第51题]已知点沿半径为40cm的圆周运动,其运动规律为s=20t(s以cm计,t以s计)。若t=1s,则点的速度与加速度的大小为()。
下列国外建筑安装工程费用的构成中,属于单项工程开办费的有()等。
在水泥的强度等级中,如42.5R中的“R”表示该水泥为()。
某公司今年与上年相比,销售收入增长11%,净利润增长13%,平均资产总额增加10%,平均负债总额增加14%。可以判断,该公司净资产收益率比上年()。
我国古代传承下来的一首表现楚汉相争的琵琶独奏曲是()。
教育心理学是一门()。
设函数y=f(x)由方程e2x+y-cos(xy)=e-1所确定,则曲线y=f(x)在点(0,1)处的法线方程为____________.
Thegovernmentisdebatingtheeducationlaws.
Agoodreaderisverymuchlikeadriver.Hemustchangehisreadingspeedtofithispurposeandthematerialheisreading,ju
Whyistheexpertopposedtotheviewthatmemoryaidsmakeyourmemoryworse?
最新回复
(
0
)