首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Use of Trademarks A company must determine whether or not to apply for trademark protection under the federal Lanham Act of
Use of Trademarks A company must determine whether or not to apply for trademark protection under the federal Lanham Act of
admin
2012-07-29
62
问题
Use of Trademarks
A company must determine whether or not to apply for trademark protection under the federal Lanham Act of 1946 or state law. A trademark gives a firm exclusive use of a "word, symbol, combination of letters or numbers, or other devices such as distinctive packaging used to identify the goods of one company and to distinguish them from other companies" for as long as they are marketed.
Trademarks are voluntary and require a registration procedure that can be time consuming, complex, and expensive. A multinational firm must register trademarks in every country in which it operates. In order for a trademark to be legally protected, it must have a distinctive meaning that does not describe an entire product category, not be confusingly similar to other trademarks, be used in interstate commerce, and not imply characteristics that the product does not possess. A surname by itself cannot be registered, because anyone can do business under his or her name. However, an surname can be registered if used to describe a specific business (e. g. , Roy Roger’s Restaurants).
When brands become too popular or descriptive of a product category, they run the risk of becoming public property. Then a firm loses its trademark position. Brands that are fighting to remain exclusive trademarks include Xerox, Levi’s Frigidaire, Formica, Kleenex, and Teflon. Brands of former trademarks that are now considered generic and therefore public property are cellophane(赛璐芬) , aspirin, kerosene(煤油) , cola, linoleum(漆布) , and monopoly.
DuPont used careful research to retain a trademark for Teflon. As company survey showed that 68 percent of the consumers questioned identified Teflon as a brand name. This enabled DuPont to win a court case against a Japanese firm using the name Teflon. On the other hand, the U. S. Supreme Court ruled that "Monopoly"was a generic term that could be used by any game maker. Likewise, a federal court ruled that Miller could not trademark the single word Lite for its lower-calorie(低热量) beer.
Trademark protection is essential to many firms because exclusive use of brands and symbols enables them to maintain long-established images and market shares.
According to the passage, a trademark can______.
选项
A、exclude other firms from a business
B、include only one firm in the business
C、help to identify the goods of one firm as exclusive
D、distinguish the goods of one firm from those of other firms
答案
D
解析
答案可直接在第一段第二句中找到。
转载请注明原文地址:https://kaotiyun.com/show/Pdmd777K
本试题收录于:
职称英语卫生类A级题库职称英语分类
0
职称英语卫生类A级
职称英语
相关试题推荐
ChrisandSarahwanttorentaflatassoonaspossible.Theywouldpreferaquietpartoftownwithviewsovergardensandwate
A、Youshouldnotparknearherebecauseitisanexitforvehicles.B、Thisparkingspaceisreservedforthevehicle’sowner.C、
TheshoemakerBillBirdisashoemakerwhocannotmakeshoesfastenoughforhisgrowingnumberofcustomers—andhecharges
ListentoSarahtalkingtoafriendaboutasportscentre.Whatistheproblemwiththedifferentthingsatthesportscentre?F
BOOKORDERFORMCustomer’sname:JaneUsherDaytimephonenumber:51.________Nameofbook:52
Archaeological.Archaeologicalstudycoversanextremelylongspanoftimeandagreatvarietyofsubjects.Theearliestsubj
Accordingtothefirstparagraph,whichofthefollowingisNOTaproblemofaging?Themostimportantfactorsthatonehasto
PassiveSmokingisWorkplaceKillerPressuremountedonBritainonMondaytotakeactionon(1)smokingwithnewresearchshowing
NewChangesinAmericanLifeOnceitwaspossibletodefinemaleandfemaleroleseasilybythedivisionoflabor.Menworke
随机试题
A.霍乱弧菌B.副溶血弧菌C.两者均是D.两者均不是耐碱不耐酸()
有关使用避孕药的注意事项,下列描述错误的是
如上哪项是有机磷农药中毒机制如上哪项是安眠药中毒的机制
A、奎尼丁B、利多卡因C、普萘洛尔D、维拉帕米E、阿托品房室交界区异常引起的阵发性室上性心动过速首选( )。
某产品在5个地区的销售量分别为:1500、2000、1000、3000、5000。则该销售量的极差为()。
某企业年初未分配利润为10000元,当年净利润为40000元,按15%的比例提取盈余公积。该企业可供投资者分配的利润为()元。
防止软盘感染病毒的有效方法是()。
()对于效益相当于经营对于()
JusthowmuchdoestheConstitutionprotectyourdigitaldata?TheSupremeCourtwillnowconsiderwhetherpolicecansearchthe
()promisetostreamlinetheon—demandprovisioningofsoftware,hardware,anddataasaservice,achievingeconomiseofscalei
最新回复
(
0
)