首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• You will hear part of a conversation between an interviewer and Andrew Grove, the chairman, CEO and co-founder of Intel. • For
• You will hear part of a conversation between an interviewer and Andrew Grove, the chairman, CEO and co-founder of Intel. • For
admin
2010-01-31
39
问题
• You will hear part of a conversation between an interviewer and Andrew Grove, the chairman, CEO and co-founder of Intel.
• For each question 23—30, mark one letter A, B or C for the correct answer.
• You will hear the recording twice.
Which is one of the biggest contributions that Andrew Grove has made?
F: Our guru on management is a 63 years old Hungarian immigrate who arrived in the U. S. in 1956 with neither a word of English, nor a dime in his pocket. Today he runs the company that makes the semiconductor chips that power 90% of the world’s personal computers. He is Andrew Grove, chairman, CEO and cofounder of Intel, the San Jose based giant in semiconductor chip manufacturing. Obviously, Intel has managed change dramatically well. That’s what Intel is about. Yet change really intimidates people and it’s very frightening. What do you think people can do, managers, just regular folks, can do to alleviate some of the scariness of change?
M: I’m not sure you want to eliminate scariness. I really wonder if the tight-rope-walkers can do their job because they are not afraid of heights or whether they can do their jobs because they are afraid of heights and they’ve just learned how to do their task that much better because they know what it’s like, or they have a pretty good idea what it’s like to fall. I think fear is your "ally in here, because it is fear that gets you out of comfortable equilibrium, gets you to do difficult tasks". You know, managing in general is not an easy job, so I don’t think I wanna eliminate fear. I don’t eliminate fear of change, I don’t wanna eliminate fear of what’s wanna happen if you don’t move. It’s healthy, it’s kind of like, you know, pain is healthy, physical pain, it warns your body that something is wrong and just extinguishing pain doesn’t make the problem going away. It just makes your sense that there is a problem going away. So it makes it worse.
F: One of the biggest contributions that you’ve made down to making the public aware of what’s inside a computer is the Intel Inside campaign, which is a very big marketing campaign designed to make the consumer, the end user, allow them to make their choice based on Intel being inside the box. When did you first think that this was important? There are obviously risks to this strategy, there are obviously rewards. How did you analyse the risk-reward in this?
M: Well, you know, it was kind of obvious in a way, if you listened to the language people used to describe their computer at the time—you’re talking late 80s. Most of the time, people would refer to their computer by the number, the number of the microprocessor that they had in it. I’m gonna take my trusty old 386 and look it up, or do something on it. They didn’t use the name of the manufacturer. They used the model number of the microprocessor, which actually is kind of right, because the fundamental characteristic of that computer is the microprocessor. That defines what software it’s gonna run, it’s gonna define how fast it runs it, and if it defines how fast it runs it, it defines what you can do with it. So the user experience, what the user can do and how well he can do it, more than anything else depends on the microprocessor, the chip. So we kind of sensed that we really had that identity but we didn’t know exactly how to go about it. We wanted to market the product name, but the problem with the product name was we couldn’t copyright it, I mean, couldn’t trademark the numbers. We had a legal battle on it and we lost. So how do you tell our story, given that the microprocessor gives the characteristic of their computer to, not completely, but more than anything else, to the user. And we started merchandising Intel, the Computer Inside. Not on the devices but in our own commercials. And that kind of worked, we had good results, good focus group results, people understood, yeah, the Intel stuff is the computer
F: So how much now do you think of your success is marketing, and how much of it is technology?
M: Andrew Grove: You know, for a long time I’ve thought about this and had to answer the questions internally a lot. And the best I can say is describing Intel as a three legged stool, and the three legs are design, technology and manufacturing, and marketing and sales. And if one of those legs is shorter than the other, the stool is gonna tip over
选项
A、Put the Intel Inside in a computer.
B、Making the public aware of that Intel Inside campaign is inside a computer.
C、He makes the Intel Inside in the campaign.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/PkOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatisthisannouncementabout?
Whatisthisannouncementabout?
Wheredoestheconversationtakeplace?
Wheredoestheconversationhappen?
Wheredoesthisconversationtakeplace?
Wheredoesthisconversationtakeplace?
Whenisthewoman’sjobinterview?
A、 B、 C、 A这是与Howwastheconference?含义相同的疑问句。(B)和(C)是与会议完全无关的内容,所以不能成为正确答案。所以(A)是正确答案。
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
随机试题
注册会计师K审计甲公司2012年度财务报表时发现:(1)在2012年度,甲公司有A、B、C、D四项在建工程已完工,情况如下:D在建工程已经试运行,且已经能够生产合格产品,但产量尚未达到预计生产能力;B在建工程已经试运行,产量已经达到预计生产能力,但生产的
新城道中二首(其一)(宋)苏轼东风知我欲山行,吹断檐间积雨声。
钱钟书的小说作品是()
A.相兼B.同病C.夹杂D.真假E.转化
背景资料:2012年1月8日20时许,江面风大流急,某航道治理工程一碇泊式挖泥船正紧张施工。在进行调整船舶钢丝绳时,一名水手被钢丝绳反弹击中,落水失踪。事后经调查,该水手未穿救生衣,在调整钢丝绳作业时站位不对,违反甲板操作规程。以下不符合水上作业安全管
根据城市进化理论,城市发展的“相对分散”阶段主要出现于()。
正循环回转钻孔的特点有()。
某化学教师在一次化学测验中设计了下列试题,并对部分学生的考试结果进行了统计和分析。【试题】维生素C(化学式为:C6H8O6)主要存在于蔬菜和水果中,它能促进人体生长发育,增强人体对疾病的抵抗力,近年来研究发现维生素C还有防癌作用。下列关于维生素C
Adisputethat,accordingtoMPs,threatenstheverysurvivalofLondonMetropolitanUniversity,thecapital’sbiggesthighered
【1】【4】
最新回复
(
0
)