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  3. Promotion Advertisement The company you work for has produced a new healthy product for elder people, and wants to promote its s

Promotion Advertisement The company you work for has produced a new healthy product for elder people, and wants to promote its s

admin2016-09-23  47
问题 Promotion Advertisement
The company you work for has produced a new healthy product for elder people, and wants to promote its selling on the market. You have been asked to make an advertisement plan for its promotion. Discuss the situation together, and decide:
- what channels you can use for its promotion
- what features the advertisement needs to have.
选项
答案A: Our new product has appeared on the market for several months, but the customers’ reaction is not as good as we expected, so maybe it’s time to launch an ad campaign for promotion. B: Yes, I agree. You know, you can never tell the power of advertisement in our time. A: There are many channels to launch our advertisement.Which do you think are the most efficient ones? B: Well, as our main target customers are retired elder people, I think television should be our first choice, because the retired people spend lots of time watching TV. A: Right, and you remind me of newspaper. The majority of them will read one to three newspapers every day. B: And don’t forget radio! Since it is easy to carry with, they always take it along with them when they are out for exercise and shopping. A: I think all three media are very powerful and influential, but if we want to succeed, we should also pay much attention to the features of the advertisement on each channel. B: Sure. In my opinion, ads on TV should stress the persuasive effect of the product, because customers think TV ads are more reliable, especially those on satellite channels. A: As for ads on newspaper, special offers on the local market are much more attracting. Don’t you think so? B: Yes, the elder people do not have very high purchasing power, anyway. Considering their physical condition, our ads on radio should be broadcasted in a very clear, slow and gentle voice. A: You bet that, and if we take all these into consideration, I’m confident that the sales can double by the end of this year.
解析     本次讨论的任务是找出推销的渠道和广告的特色。根据要求决定的要点1“可以使用哪些途径来做推销”，我们可以从推销的三个常用途径。即电视(TV)、报纸(Newspaper)和广播(Radio)进行讨论。根据要求决定的要点2“该广告应有什么特色”，可以探讨以下几方面：突出说服力(effective，persuasive)；促销活动(special offers)；语言清晰、轻缓而温柔(in a clear，slow and gentle voice)。
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