首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Let’s face it—there are lots of reasons to hate McDonald’s: calories, cholesterol and, for me at least, that sickening feeling a
Let’s face it—there are lots of reasons to hate McDonald’s: calories, cholesterol and, for me at least, that sickening feeling a
admin
2018-01-28
50
问题
Let’s face it—there are lots of reasons to hate McDonald’s: calories, cholesterol and, for me at least, that sickening feeling after munching (大口咀嚼) on McNuggets. Then there’s always that kid at the drive-through who forgets the ketchup (番茄酱).
Well, add one more reason to spite McDonald’s: as the global economy spirals downward, McDonald’s is minting money. "In the worst of times for the restaurant industry, it’s the best of times for McDonald’s," says Burt Flickinger III, managing director of the Strategic Resources Group, a retail-consulting company. In fact, the company’s sales have increased for 55 straight months. Profits grew 11%, to $1.2 billion.
The pricing of McDonald’s, highlighted by dollar-menu items like apple pies, side salads and yogurt, plus cheap combo meals is a key strength during the recession. In particular, consumers are fleeing casual, family chain restaurants for the convenience and savings of fast food.
The economy is not the only reason people are drawn to McDonald’s. The company’s management also deserves credit for its success. Back seven years ago, America’s obesity (肥胖) epidemic was a hot topic, and McDonald’s suffered from the strong negative reaction. Stale food and tired stores also kept people away. "McDonald’s was actively persuading customers from coming back," says John Glass, a Morgan Stanley analyst.
Since that time, McDonald’s have remodeled 11,000 stores. At a neat and clean restaurant in the Bronx one weekday evening, Brian Waters, a mailman, sat with his 9-year-old son in a booth. The bright dining area featured abstract paintings of New York City’s bridges and the Statue of Liberty. "It used to be dark and dull in here," Waters says. "Now it’s nice and clean. I don’t mind sitting here anymore." Stores have also extended hours: 34% of the company’s 14,000 U.S. restaurants are now open 24/7.
The menu got an upgrade too. Obscene "super-size" choices were phased out, and healthier options like apples and salads were added. The company changed its coffee blend; coffee sales have soared 70% over the past two years. Chicken McNuggets now consist solely of white meat, which has less fat and fewer calories than the darker-meat mix of old.
Like any other business in this environment, McDonald’s faces some potential roadblocks. As the recession wears on, fast-food-service growth may flatten out; plus, McDonald’s can expect more price competition. For example, Steak ’n Shake, the diner-style burger chain in 21 states throughout the Midwest and South, is promoting four different meal combos for less than $4. "In Los Angeles, every other billboard is a 99-cent food price," says Glass. The battle for bargain-hunting eaters is on. But given its recent winning ways, McDonald’s might just add a few more billion served.
What happened to McDonald’s seven years ago, according to John Glass?
选项
A、It suggested that fast food not be abused.
B、It persuaded customers to eat elsewhere.
C、The size of its customers was shrinking.
D、Customers had more expectation on it.
答案
C
解析
该段最后一句John Glass的评论是说麦当劳经营上的缺点无异于将客人赶走,由此可见,当时麦当劳因为经营上的缺陷而导致顾客越来越少。
转载请注明原文地址:https://kaotiyun.com/show/Q6T7777K
0
大学英语六级
相关试题推荐
OurculturehascausedmostAmericanstoassumenotonlythatourlanguageisuniversal,butthatthegesturesweuseareunders
OurculturehascausedmostAmericanstoassumenotonlythatourlanguageisuniversal,butthatthegesturesweuseareunders
Ihaveworkedwithsomanypeopleovertheyearsthathavemademewonderhowonearththeycanworkattheirdeskwheneverythi
TheFrontierHeritageTheImpactoftheAmericanFrontier[A]AlthoughAmericancivilizationtookoverandreplacedthe
TheFrontierHeritageTheImpactoftheAmericanFrontier[A]AlthoughAmericancivilizationtookoverandreplacedthe
TheInternet,e-commerceandglobalizationaremakinganeweconomicerapossible.Bythemiddleofthe21century,capitalistm
A、Makingdresses.B、Decoratinghats.C、Makingfans.D、Makingfastfood.A录音中间说到,在非洲,鸵鸟羽毛会被用来做部落的仪式服装。A项意思与录音表述一致。
A、Sheistooweaktoshowherdissatisfaction.B、Sheisafraidofupsettingtherelationship.C、Herfamilywillmovetoanewpl
ToliveintheUnitedStatestodayistogainanappreciationforDahrendorf’sassertionthatsocialchangeexistseverywhere.T
There’sGoldinThemthereLandfills[A]InthemovieWALL‘E,humankindhasleftEarthinabitofamess.Theplanetischoked
随机试题
分析张女士的出血原因最可能是第三产程结束,以下各项护理措施中不必要的是
患儿张某,3岁,入院前可以自行大小便,但因肺炎住院后常发生尿床、大小便不能自理的现象,此患儿使用的心理防卫机制是( )。
下列对暗龙骨石膏板吊顶接缝的处理正确的是()。
下列拟定的公告标题中,正确的是()。
能够从上述资料中推出的是:
阅读以下应用说明及VisualBasic程序代码,将应填入(n)处的字句写在对应栏内。【应用说明9】本应用程序的运行窗口如图4.2所示。窗口中的3个文本框和两个按钮名称分别为Txt-salary、Txt_base、Txt_
Sub过程与Function过程最根本的区别是()。
Youcannotbe______carefulinmakingthedecisionasitwassuchacriticalcase.
MostpeoplethinkoflionsasstrictlyAfricanbeasts,butonlybecausethey’vebeenkilledoffalmosteverywhereelse.Tenthou
A、Onthetable.B、Onyourelbow.C、Underthetable.D、Onyourlap.DWhereshouldyouputyournapkin?此题考查听细节信息的能力。解题关键在于听到关键词la
最新回复
(
0
)