A、Their competitors have long been advertising on TV. B、TV commercials are less expensive. C、Advertising in newspapers alone is

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问题  
W: Hello, Gary. How’re you?
M: Fine! And yourself?
W: Can’t complain. Did you have time to look at my proposal?
M: No, not really. Can we go over it now?
W: Sure. I’ve been trying to come up with some new production and advertising strategies. First of all, if we want to stay competitive, we need to modernize our factory. New equipment should have been installed long ago.
M: How much will that cost?
W: We have several options ranging from one hundred thousand dollars all the way up to half a million.
M: OK. We’ll have to discuss these costs with finance.
W: We should also consider human resources. I’ve been talking to personnel as well as our staff at the factory.
M: And what’s the picture?
W: We’ll probably have to hire a couple of engineers to help us modernize the factory.
M: What about advertising?
W: Marketing has some interesting ideas for television commercials.
M: TV? Isn’t that a bit too expensive for us? What’s wrong with advertising in the papers, as usual?
W: Quite frankly, it’s just not enough anymore. We need to be more aggressive in order to keep ahead of our competitors.
M: Will we be able to afford all this?
W: I’ll look into it, but I think higher costs will be justified. These investments will result in higher profits for our company.
M: We’ll have to look at the figures more closely. Have finance draw up a budget for these investments.
W: All right. I’ll see to it.
Questions 9 to 12 are based on the conversation you have just heard.
9. What are the two speakers talking about?
10. What does the woman say about the equipment of their factory?
11. What does the woman suggest about human resources?
12. Why does the woman suggest advertising on media?

选项 A、Their competitors have long been advertising on TV.
B、TV commercials are less expensive.
C、Advertising in newspapers alone is not sufficient.
D、TV commercials attract more investments.

答案C

解析 细节题。本题是问女士对在媒体上做广告的看法。男士说在报纸上做广告有什么问题吗?女士说“it’s just notenough anymore.We need to be more aggressive in order to keepahead of our competitors”,从这句话可看出,仅仅在报纸上做广告是不够的了。
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