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  3. In 2011, many shoppers chose to avoid the frantic crowds and do their holiday shopping from the comfort of their computer. Sales

In 2011, many shoppers chose to avoid the frantic crowds and do their holiday shopping from the comfort of their computer. Sales

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问题    In 2011, many shoppers chose to avoid the frantic crowds and do their holiday shopping from the comfort of their computer. Sales at online retailers gained by more than 15% , making it the biggest season ever. But people are also returning those purchases at record rates, up 8% from last year.
   What went wrong? Is the lingering shadow of the global financial crisis making it harder to accept extravagant indulgences? Or that people shop more impulsively—and therefore make bad decisions—when online? Both arguments are plausible. However, there is a third factor: a question of touch. We can love the look but, in an online environment, we cannot feel the quality of a texture, the shape of the fit, the fall of a fold or, for that matter, the weight of an earring. And physically interacting with an object makes you more committed to your purchase.
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答案2011年，许多购物者选择避开疯狂的人群，在电脑上舒适地进行假日购物购物。在线零售商的销售额增长了15％以上，成为有史以来销售最旺的时期。然而，退货率也比去年增加了8％，创下新高。 为什么会出现这种情况?是挥之不去的全球金融危机的阴影让人们更难恣意奢侈消费?还是人们在网购时更容易冲动，因而做出了错误决定?这两种观点都有道理。但是还有第三个原因：接触的问题。我们会因为一件物品的外观而喜欢它，但在网络环境中，我们无法感受材料的质地、是否合身、无法触摸衣服的翻领，又或者，比如说，一只耳环的重量。人们其实更倾向于购买切实接触过的物品。
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