首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
According to new research released this week from Miller-Williams, e-commerce customers feel that over 80 percent of their decis
According to new research released this week from Miller-Williams, e-commerce customers feel that over 80 percent of their decis
admin
2010-05-25
60
问题
According to new research released this week from Miller-Williams, e-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyond their online experience. What’s really important to customers is brand performance.
The research was based on interviews with 976 active customers of various top performing e-commerce companies (excluding travel) including Amazon, com, AOL-Time Warner, BN.com, eBay, Monster.com and Yahoo. Current, former and potential customers were asked to describe their ideal e-commerce company vis- avis a subset of the top e-commerce companies.
Of the five attributes customers use to evaluate e-commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer’s online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list (35 percent), followed by Financial Longevity (18 percent), Strategic Direction (17 percent) and Clicks Interaction (15 percent). These five attributes, or drivers, make up 100% of a customer’s decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today’s top e-commerce companies are clearly meeting their expectations-- a key to their success. Based on this response, the study suggests that companies should continue, or even increase, their investments in traditional advertising campaigns.
According to the study, Amazon. com is the premier e-commerce company, having translated its Brand Performance into value on the Bricks Interaction. The research shows Amazon’s value here is essentially the equivalent of a retail storefront, something that customers don’t see in the other e-commerce companies.
Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What’s more interesting is that customers do not necessarily equate financial resources such as revenue, net profits and market value with financial stability. Instead, customers see a company’s aggressiveness and ability to seize new markets as increasing their financial longevity. After analyzing 27 bricks & mortar and e-commerce market leading companies, customers ranked Oracle number one in terms of financial security, outperforming others such as AOL-Time Warner, Dell Computer and General Motors. Amazon and Barnesandnoble.com enjoy a high ranking on perceived financial security.
"This shows us why so many recent activities and acquisitions have been taking place in e-commerce," said Miller-Williams CEO, Gary A. Williams." Their revenues and profits are stabilizing and becoming more predictable so they make nice merger or alliance candidates. E-Commerce customers are voting with their dollars, and the winners are companies that have shown their brand strength and ability to execute in a proven market space."
With respect to Brand Performance, the study warns e-commerce companies currently evaluating the use of pop-up advertisements: Customers see the use of technology and marketing and advertising as being an inseparable part of the company’s brand. Key groups of e-commerce users have been resistant to this form of advertising, so use of it may have an impact on the customer’s decision to purchase from a site or not.
According to the passage, the customers pay more attention to ______.
本题为细节题,根据第五段第一句Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security。(消费者一致赞成电子商务公司必须更好地宜传其金融安全。)我们得知D项为正确答案。A,C项与原意不符,B项原文没有提到,故不选。
选项
答案
解析
D
转载请注明原文地址:https://kaotiyun.com/show/QE1K777K
0
专业英语四级
相关试题推荐
Thehorseandcarriageisathingofthepast,butloveandmarriagearestillwithusandstillcloselyinterrelated.MostAmer
Whatisthelatestproblemfacingpeoplewhodrivetoschool?
Primaryschoolteachers’poor【C1】______ofEnglishandmathsisunderminingtheGovernment’sliteracyandnumeracystrategies,
Wheredidthewomangoforholidaylastyear?
IshallbebusynextMonday.I_____classesthewholemorningand_____alectureintheafternoon.
Thevisitors,menandwomen,oldandyoung,hadwalkedformanyhours,______ofthemgot.verytired,but______ofthemwoulds
AlthoughIaminperfecthealth,andinpossessionofavalidclass-oneCaliforniadrivinglicense,Iamrunning【C1】______prob
Shoalsoffishareabletomoveandturninseamlessformationbyfollowingsimplerulesthatarelikethoseusedbycardrivers
Theyassuredusthat______waswaitingforustheyweretheretoshareit.
随机试题
A、左肾上端B、右肾上端C、左肾下端D、右肾后面中部E、左肾后面中部第2腰椎下缘平
A.阴跷脉、阳跷脉B.阴维脉、阳维脉C.督脉、任脉D.冲脉、任脉E.阴跷脉、阴维脉患者,女,因流产而失血过多,导致月经不调,久不怀孕。其病在哪经
概算由()负责编制。
下列关于课税对象和计税依据关系的叙述,不正确的有()。
优待是指按照国家规定对优抚对象从政治上、经济上给予的()普通社会成员的待遇。
阅读《登高》教学实录片段,回答问题。案例:师:首先我们需要明确“沉郁顿挫”的含义。“沉郁”应从内容情感角度来理解,“沉”就是“深”,指内容的深刻、深广、深厚;“郁”就是“积”,指情感的含蓄、凝重、深沉。“沉郁”意味着思想博大深广、韵味深远,“顿挫”
(四川2009—9)有一堆钢管,最下面一层是30根,逐层往上,每一层比下一层少一根钢管,则这堆钢管最多有()根。
单击“演示文稿”按钮,然后按照题目要求完成下面的操作。注意:以下的文件必须保存在考生文件夹下。随着云计算技术的不断演变,IT助理小李希望为客户整理一份演示文稿,传递云计算技术对客户的价值。请根据考生文件夹下“PPT”素材.docx”中的
Aninsurableinterestisassumedwherepeopletakelifeassuranceontheirownlivesorwheretherelationshipisthatofhusban
Theevolutionofcultureisdependentuponthedevelopmentofthetoolsofcivilization.Civilizedculturesexhibitahighdegre
最新回复
(
0
)