首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Press Conference I. Advantages of the Press Conference — the event itself having 【T1】 ________
The Press Conference I. Advantages of the Press Conference — the event itself having 【T1】 ________
admin
2021-09-17
35
问题
The Press Conference
I. Advantages of the Press Conference
— the event itself having 【T1】 ________ 【T1】 ________
— the previously-made statements functioning as a 【T2】 ________ 【T2】 ________
— an 【T3】 ________ way to break the news to groups of reporters 【T3】 ________
Ⅱ. Disadvantages of the Press Conference
— hard to get worthwhile information due to the 【T4】 ________ 【T4】 ________
— the news source setting 【T5】 ________ , eg: 【T5】 ________
a) who to ask the questions and the 【T6】 ________ of the answers are decided 【T6】 ________
b) any 【T7】 ________ can be avoided 【T7】 ________
c) tough questions can be 【T8】 ________ 【T8】 ________
d) the time, place and 【T9】 ________ of the interview are set 【T9】 ________
Ⅲ. Factors in successful news coverage
— preparation: a need to keep up to date on journalistic subject matter
— 【T10】 ________ of the news source: needing to be regarded with caution 【T10】 ________
— the nature of the questions asked: 【T11】 ________ the nature of the answers 【T11】 ________
— five ways to improve the questions:
a) using words with 【T12】 ________ 【T12】 ________
b) avoiding 【T13】 ________ 【T13】 ________
c) 【T14】 ________ the time, place and context 【T14】 ________
d) asking 【T15】 ________ questions 【T15】 ________
e) making clear alternatives, or no alternatives in answers
【T3】
The Press Conference
Press conference is an all too familiar phenomenon around us. However, when people start thinking about its advantages, it sometimes seems difficult to think of any that the press conference provides for the competent news reporters. Use of the press conference by public officials and private entrepreneurs helps to give rise to the phrase "pseudo-event" — an event contrived to create news coverage where none has been considered warranted.
However, having said that, one value of the news conference by a public official is the symbolic nature of the event, and perhaps this is reason enough to continue the practice. At a press conference a public official supposedly submits to examination by responding to unsolicited and perhaps hostile questions. A related advantage to the reporter is that the press conference affords an opportunity to get a public official "on the record" with regard to government policies. Statements from a press conference can serve as criteria against which subsequent statements and policies are measured. In that regard press conference information may be used as reference points more so than comments reported by a single news medium. Also, when there is a single issue or topic to address, such as a new government programme, an earthquake, or the nomination of a new government minister, the press conference offers benefits of efficiency in that officials can speak to a number of reporters at once on an issue of public concern and interest. The press conference may be at its best in this almost one-way format.
Now, let’s move on to the disadvantages. Are there any serious ones? Generally speaking, the press conference format, as it stands, makes it difficult for the reporter to get worthwhile information. At a press conference, particularly a large one, the well-prepared reporter may never get to ask a question and certainly is unlikely to have a chance to ask a follow-up question. Another disadvantage in a press conference comes from the news source, that is the news provider. The news source generally decides who asks the questions, determines the length of the answers, and can avoid any follow-up questions and rephrase tough questions to his or her liking, and sets the time, place, and duration of the interview. Press conferences televised live for the news audience sometimes only highlight the disadvantages for the news reporter, since there is little or no time to challenge, clarify, or place in context material provided by the news source.
Despite these disadvantages and others inherent in how reporters gather information, the news reporter can help assure that worthwhile information from a news source is shared with the news audience. One way to reduce the likelihood of errors is to use multiple forms of interviewing, by telephone, in person, and at press conferences as well as multiple sources. Common to the success of these approaches, however, are such interrelated ingredients as the preparation of the news reporter, the competence of the news source, and the nature of the questions asked.
Let’s look at the preparation first. The nature of much of news coverage requires reporters to be well read on contemporary events. Like other professionals and craftsmen, the reporter must keep up to date on journalistic subject matter, that is the human condition. Although this subject is broad, it offers the advantage that there is little a reporter can read or witness that will not help in covering the news at one time or another. Next, being prepared for an interview includes giving some thought to the competence of the news source. The relationships between news reporters and news sources would benefit the news audience more if reporters would frequently ask themselves what is this news source competent to talk about. What can this person tell the news audience that few others can?
Two words of caution regarding issue of competence. First, the reporter should not take for granted that, because of position or experience, the news source who should know does know and can provide information. Second, the competence of the news source needs to be linked with news-gathering methods.
Let’s just spend a minute on the first point. There are generally four conditions under which the reporter should not give credence to a news source’s information. One, the source may not know the information the reporter wants. Two, the source may have the information and want to share it but may lack the verbal skills or the concepts to do so. Three, the source may have the desired information but not want to share it or, worse, may lie to avoid sharing information. Last, the source may be willing to share the information but unable to recall it.
Now, in addition to preparation of the reporter and competence of the news source, there is one more important ingredient in successful news coverage, that is the nature of the questions asked, It is generally agreed that the nature of the question can shape the nature of the answer. General questions like "Are you for market economy?" may lead to the respondent saying virtually anything and still being rather vague. On the other hand, a too narrow question may limit the respondent to one particular answer only.
In order to gather information from news sources as accurately as possible, reporters can improve the questions in the following five ways. Firstly, avoid words with double meanings. Secondly,avoid long questions. Thirdly, specify the time, place, and context you want the respondent to assume. And number four, it is often helpful to ask questions in terms of the respondent’s own immediate and recent experience rather than in generalities. Finally, either make explicit all the alternatives the respondent should have in mind when answering the question or make none of them explicit. Do not lead the news source by suggesting a desired answer and not mentioning other alternatives.
OK. To sum up, today’s lecture has covered some of the advantages and disadvantages of the press conference, and three important factors in successful news coverage. In our next lecture, we’ll continue to discuss how to become a competent news reporter.
选项
答案
efficient
解析
讲座提到,当有单个问题或话题要讲时,新闻发布会有效率高的好处(benefits of efficiency),因为行政官员可以把某个公众关心或感兴趣的问题同时对很多记者讲。根据空格后的break the news to groups of reporters,可知这里应填入efficiency的形容词形式efficient,表示“效率高的方式”。
转载请注明原文地址:https://kaotiyun.com/show/QNIK777K
0
专业英语八级
相关试题推荐
Thatlargeanimalsrequirealuxuriantvegetation,hasbeenageneralassumptionwhichhaspassedfromoneworktoanother;but
Peopleineveryworkplacetalkaboutorganizationalculture,themysteriouswordthatcharacterizesaworkenvironment.Oneof
A、Theissuesthataffectpublichealth.B、Theissuesthateveryoneencountersindailylife.C、Theissuesthatattractmostpubl
(1)NOTsincetheeraofimperialRomehasthe"thumbs-up"signbeensuchapotentandpublicsymbolofpower.Amere12yearsa
(1)Whichwouldyouprefertobe:amedievalmonarchoramodernoffice-worker?Thekinghasarmiesofservants.Hewearsthefi
PASSAGETHREEWhichuniversityisthefirstonethatproposestochargelessthan£9,000forallofitscourses?
(1)Arecentarticleindicatedthatbusinessschoolsweregoingtoencouragethestudyofethicsaspartofthecurriculum.Ifg
(1)Arecentarticleindicatedthatbusinessschoolsweregoingtoencouragethestudyofethicsaspartofthecurriculum.Ifg
(1)LondonmaybeEurope’scommercialcapital,butnotallBritonsarethrilledaboutthat.Inapollconductedin2014,two-thi
ThePressConferenceI.AdvantagesofthePressConference—theeventitselfhaving【T1】______【T1】______—thepreviously-mad
随机试题
花菜类原料洗涤时要保持原料的完整。()
肾阳虚(命门火衰)的病人,小便一般不会出现的改变是
某山区,交通不便,饮食品种单调,喜食腌制蔬菜和冬季大量储存的蔬菜。经普查,该地区胃癌发病率较其他地区明显升高。其相关的原因是
某大型商场分地上6层和地下2层,每层建筑面积为3300m2,对该商场进行消防安全检查时,发现的下列火灾隐患中,根据《重大火灾隐患判定方法》(GB35181-2017),可以直接判定为重大火灾隐患的有()。
内部评级(InternalRatings)是相对于资本市场独立的外部信用评级而言的,指金融机构内部通过定量因素和定性因素的综合分析,对其自身的交易对手、债务人或交易项目自身用一个高度简化的等级符号来反映被评级对象的风险特征。()
市场风险是我国商业银行所要面临的主要风险之一,它包括()。
甲股份有限公司(以下简称“甲公司”)系一家上市公司,2×14年至2×17年发生的投资业务资料如下:(1)①2×14年1月1日,甲公司与乙公司的原股东A公司签订了一项股权转让协议。甲公司为取得A公司持有的乙公司20%股权支付价款2010万元。该协议于当日执
延伸产品:指顾客在购买产品时,附带获得的各种利益的总和。下列属于延伸产品的是()。
代位继承是指被继承人的子女先于被继承人死亡时,由被继承人的死亡子女的晚辈直系血亲继承其应继承的遗产份额的制度。根据以上定义,下列属于代位继承的是()。
举例说明函数可导不一定连续可导.
最新回复
(
0
)