首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
It was a ruling that had consumers seething with anger and many a free trader crying foul. On November 20th the European Court o
It was a ruling that had consumers seething with anger and many a free trader crying foul. On November 20th the European Court o
admin
2013-01-25
46
问题
It was a ruling that had consumers seething with anger and many a free trader crying foul. On November 20th the European Court of Justice decided that Tesco, a British supermarket chain, should not be allowed to import jeans made by America’s Levi Strauss from outside the European Union and sell them at cut-rate prices without getting permission first from the jeans maker. Ironically, the ruling is based on an EU trademark directive that was designed to protect local, not American, manufacturers from price dumping. The idea is that any brand-owning firm should be allowed to position its goods and segment its markets as it sees fit: Levi’s jeans, just like Gucci handbags, must be allowed to be expensive.
Levi Strauss persuaded the court that, by selling its jeans cheaply alongside soap powder and bananas, Tesco was destroying the image and so the value of its brands—which could only lead to less innovation and, in the long run, would reduce consumer choice. Consumer groups and Tesco say that Levi’s case is specious. The supermarket argues that it was just arbitraging the price differential between Levi’s jeans sold in America and Europe—a service performed a million times a day in financial markets, and one that has led to real benefits for consumers. Tesco has been selling some 15,000 pairs of Levi’s jeans a week, for about half the price they command in specialist stores approved by Levi Strauss. Christine Cross, Tesco’s head of global non-food sourcing, says the ruling risks "creating a Fortress Europe with a vengeance".
The debate will rage on, and has implications well beyond casual clothes (Levi Strauss was joined in its lawsuit by Zino Davidoff, a perfume maker). The question at its heart is not whether brands need to control how they are sold to protect their image, but whether it is the job of the courts to help them do this. Gucci, an Italian clothes label whose image was being destroyed by loose licensing and over-exposure in discount stores, saved itself not by resorting to the courts but by ending contracts with third-party suppliers, controlling its distribution better and opening its own stores. It is now hard to find cut-price Gucci anywhere.
Brand experts argue that Levi Strauss, which has been losing market share to hipper rivals such as Diesel, is no longer strong enough to command premium prices. Left to market forces, so-so brands such as Levi’s might well fade away and be replaced by fresher labels. With the courts protecting its prices, Levi Strauss may hang on for longer. But no court can help to make it a great brand again.
The author’s attitude towards Levi’s prospect seems to be______.
选项
A、biased
B、indifferent
C、puzzling
D、objective
答案
D
解析
文章在第四段对里维斯(Levi’s)的前景做出了评价和分析。我们可以看出作者在论述客观事实,并没有明确表示褒贬,因此选项D正确,同时排除选项A。
转载请注明原文地址:https://kaotiyun.com/show/QOp4777K
0
考研英语一
相关试题推荐
TheU.S.governmenthasrecentlyhelpedpeoplelearnmoreaboutthedangersofearthquakesbypublishingamap.Thismapshowst
Whattheauthormainlyintendstosayinthefirstparagraphis______.Itisn’tsaidinthepassagethatL-GGcanbeusedto_
ThepurposeoftheauthorinwritingthetextistoManyEuropeanshaveagreatpuzzleinmanythingsEXCEPT
Theword"draconian"(Line1,Paragraph4)mayprobablymeanIntheauthor’sview,thefederalsentenceonAngelosis
ThispassageismainlyTheexpression"hewverycloselyto"canbebestreplacedby
WhichofthefollowingreflectsthechangeofCatholicChurch?NoreenWelteseemstosuggestthatsomepeople
Exposuretoasbestosfibrescancausecancer______.Itcanbeinferredfromthepassagethattherealdangercomesfrom______
By"MiucciaPradawasobviouslybitinghernails"(Paragraph1),theauthormeans______.Whatistheattitudeofconsumerstowa
Accordingtothetext,thedollarEuropeanleadersprimarilyfearthat
OneofgoalssetbytheEuropeanUnion’sLisbonsummitis______.Theword"weaklings"(Paragraph2)mostprobablymeans______.
随机试题
A.颈强直B.巴宾斯基征阳性C.前囟饱满D.提睾反射E.膝反射属于浅反射的是
男性,20岁。3天前受凉后突然寒战,高热,咳嗽,气促,胸片右上大片实变影,血气分析,pH7.46.PaCO231mmHg,BE0.4mmol/L,SB22mmol/L,PaO266mmHg。此结果应该诊断
停止供氧的正确方法是
凡是能够用货币计量的经济资源或事项才能作为会计核算的对象。()
下列针对财务报表层次重大错报风险的总体应对措施中,恰当的有()。
在中国经济基本面向好的情况下,政策应该优先选择“稳定和延续”,应该坚持解决中国经济的结构调整和深层问题,更应该坚持消除房地产泡沫破灭对中国经济的发展隐患。贸然让房产新政再次半途而废,无异于饮鸩止渴的危险之举。2008年救市,银行放水导致房价疯狂反弹的殷鉴不
Forgetmilkydrinks,hotwaterbottlesorcurlingupwithagoodbook.Therealsecrettoagoodnight’ssleepmaybewhereyou
下列有关线程的描述中错误的是()。
Choosethecorrectanswer,A,BorC.Africancrocodilesusuallyliveinareaswith
Ifyouareayoungcollegestudent,mostofyourconcernsaboutyourhealthandhappinessinlifeareprobablyfocusedonthepr
最新回复
(
0
)