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  3. Human feelings are affected by color unconsciously. Manufacturers have discovered by trial and error that sugar sells badly in g

Human feelings are affected by color unconsciously. Manufacturers have discovered by trial and error that sugar sells badly in g

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问题     Human feelings are affected by color unconsciously. Manufacturers have discovered by trial and error that sugar sells badly in green wrappings, that blue foods are considered by consumers as tasteless, and that cosmetics should never be packaged in brown. These discoveries have grown into a whole discipline of color psychology. Some of our preferences are clearly psychological. Dark blue is the color of the night sky and therefore associated with calm, while yellow is a key color in association with energy. For primitive men. activity during the day meant hunting and attacking, in which he soon saw as red, the color of blood and hunting and fire. So it was natural that green, the complementary color to red, should be associated with passive defense. Experiments have shown that colors also have a direct psychological effect. People, when exposed to bright red, show an increase in breathing rate, heart beat and blood pressure. Red is exciting. Similar exposure to pure blue has exactly the opposite effect, because it is a calming color. Because red has an implication of excitement, it is chosen as the signal for danger. Some analyses show that a vivid yellow can produce a more basic state of alertness and alarm. So fire engines and ambulances in some advanced countries are now rushing around in bright yellow colors that stop traffic dead.  
Which of the following is NOT true?
选项 A、Our feelings about certain colors are purely psychological.
B、Food should never be packaged in brown.
C、Sugar sells badly in green wrappings.
D、Color probably has an effect on us which we are not conscious of.
答案B
解析 细节题。第二句的最后说的是化妆品不能用褐色，而不是食物不能用褐色包装。
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