首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a business presentation about 3 simple selling tactics. As you listen, for questions 1—12, complete the notes, usi
You will hear a business presentation about 3 simple selling tactics. As you listen, for questions 1—12, complete the notes, usi
admin
2013-12-22
27
问题
You will hear a business presentation about 3 simple selling tactics.
As you listen, for questions 1—12, complete the notes, using up to three words or a number.
You will hear the recording twice.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______
Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the______
4. Trigger Your Customer’s______
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from______
Tip:
6. Sell yourself to make prospective customers______with the selling process.
7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver______
Trigger Your Customer’s Imagination
8. Convert the benefits delivered by your product or service into______
9. Put your prospect in the picture by dramatizing what it feels like to be
10. Be ______
11. If you promote a business opportunity, describe what it feels like to be at home working______
Tip:
12. Be sure your word pictures are dramatizing benefits and______
You will hear a business presentation about 3 simple selling tactics.
As you listen, for questions 1 —12, complete the notes, using up to three words or a number.
You will hear the recording twice.
(10 seconds pause)
M: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention
Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That’s because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly: Make a dramatic statement: Example: "Even My Doctor Uses These Health Products")Surprise your prospects with something unexpected: Example: "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away —unless something instantly catches their attention.
2. Emphasize the Human Relationship
Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the selling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other way where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination
Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss. And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler(a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day(the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
(10 seconds pause)
选项
答案
ENJOYING THOSE BENEFITS
解析
转载请注明原文地址:https://kaotiyun.com/show/QaOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatdoesthespeakerhopethelistenerswilldo?
A、 B、 C、 A所给出的问题是一个询问办公家具什么时间(When)送到的特殊疑问句。选项(A)的回答todaybetweentwoandthree,明确回答了时间,是符合语境的正确答案。当问句是以特殊疑问词开
What’stherelationshipbetweenthemanandthewoman?
Whoisspeaking?
Whoisthewomanspeakingto?
A、 B、 C、 D、 BThepeoplearehavingadiscussion.Choice(A)isincorrectbecausethereisacoffeecup,but
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Careerdevelopment:theimportanceofacquiringarange
ATheimportanceofcooperation.BTheimportanceofhard-work.CHowtoforgetightrelationshipwithcustomers.
ATheimportanceofcooperation.BTheimportanceofhard-work.CHowtoforgetightrelationshipwithcustomers.
随机试题
WhichgroupofwritersareamongthosewhomaybecalledearlypioneersofAmericanliterature?()
患者,男,45岁。车祸后被送至急诊,检查发现全身多处骨折和多发内脏出血。查体:血压30/20mmHg,心率148次/分,意识丧失。经紧急手术,并输血约5000ml后症状改善,呼吸循环状况趋于稳定,术后在ICU进行机械通气,并予以抗感染、补液治疗。术后第二天
既清热燥湿,又利尿的药物是
赵某由于相貌丑陋,一直到40岁,才经人介绍从人犯子手中买来孙某。赵某心里十分高兴,越来越觉得孙某漂亮,就强行要与孙某发生性行为,但是孙某不从,赵某将孙某按倒在地实施了奸淫行为。孙某十分生气,以绝食抗议。赵某见状,十分生气,殴打孙某,将其打成重伤,躺在床上。
下列方法中,不属于成本管理领域应用工具方法的是()。
为了保护未成年人的身心健康及其合法权益,促进未成年人健康成长,根据《中华人民共和国宪法》,制定了《中华人民共和国未成年人保护法》。下列描述与《中华人民共和国未成年人保护法》不一致的是()。
学前儿童健康教育包括学前安全教育、学前儿童身体保护和生活自理能力教育、学前儿童体育、心理健康教育和()。
有一批长度分别为3、4、5、6和7厘米的细木条,它们的数量足够多,从中适当选取3根木条作为三角形的三条边,可能围成多少个不同的三角形?()
经常项目盈余或者赤字是政府关注的一个重要方面,尤其是规模较大时更是如此。请解释其原因。[南京大学2015国际商务硕士]
(1)建立视图shitu,并将定义视图的代码放到my.txt中。具体要求是:视图中的数据取自数据库“送货管理”中的“送货”表。按“总金额”排序(降序)。其中“总金额=价格*数量”。(2)使用一对多报表向导建立报表。要求:父表为“产品信息”,子表为“外型信
最新回复
(
0
)