首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read this text about an brief introduction of advertising. Choose the best sentence from the opposite page to fill each of t
Read this text about an brief introduction of advertising. Choose the best sentence from the opposite page to fill each of t
admin
2018-06-30
61
问题
Read this text about an brief introduction of advertising.
Choose the best sentence from the opposite page to fill each of the gaps.
For each gap(9-14), mark one letter(A-H)on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning(0).
Advertising
The primary function of advertising is to communicate marketing objectives to selected target audience. It is used to accomplish a number of tasks, using different media vehicles, reaching diverse audience, and gaining interest with a number of creative approaches. However, despite the seemingly endless channels for utilizing advertising, it is basically a marketing communication tool. When we examine unsuccessful advertising campaigns, we often find that advertising was used to accomplish inappropriate tasks. Successful advertising must be oriented to specific objective.(0).G...
Effective advertising is an extension of basic marketing plans and is derived from it. However, advertising goals are not the same as marketing goals. The marketing staff sets the marketing goals or objectives.【P1】______ It also determines how these resources will be distributed to specific target markets and what sales objective can be expected over time and geography.
Advertising goals are communication objectives designed to reach the target audience with the appropriate message. Ad. goals are based on marketing objectives, but they are not the same as marketing goals.
Note that advertising goals are based on improving communication and consumer attitudes toward a product.【P2】______Obviously, even sophisticated corporations of ten confuse marketing and advertising goals.
Advertising is the communication arm of the marketing process.【P3】______ Advertising has many roles. It is designed to dispose a person to buy a product, to change minds, or even to advocate less consuming(" demarketing").【P4】______ Most advertising, however, is for the marketing of goods and services.
Advertising is also the everyday culture of virtually every American. It is estimated that the average person sees or hears as many as 1,200 ads and commercials each day.【P5】______ It mirrors this environment and also brings about subtle changes in the behaviour of the publics that uses it. It is no wonder that advertising is one of the. most scrutinized of all business enterprises.
【P6】______ Advertisers are viewed in many ways by the public they serve. Manufacturers are asking for more tangible evidence of advertising’s role in the selling process, and the media are constantly seeking higher advertising rates to cover spiritual expenses. At the same time, the audiences that advertisers seek are becoming even more fragmented. Consumers, despite seemingly fascinated with advertising’s creative process, tend to become more cynical and disbelieving about its claims.
Example:
A It is a method of delivering a message from a sponsor, through a formal communication channel, to a desired audience.
B It may be used to help elect a candidate, raise money for charity, or support a cause.
C The marketing department decides how to allocate resources to various tasks, including advertising.
D Advertising is part of the social, cultural, and business environment.
E Today, advertising is functioning in a changing economic and social climate.
F It is interesting to note that a survey indicated that a majority of companies wanted to measure advertising success based on sales.
G Before we can determine advertising objectives, it is advisable to distinguish between marketing and advertising goals.
H We’re now living in an advertising age.
【P2】
选项
答案
F
解析
因为缺失句的前一句意为:应当注意的是,广告目标的制定是以增进交流,改善消费者对产品的态度为出发点的。其后一句意为:很明显,即使大公司也经常会把营销目的与广告目的相混淆。从这两句所讲的内容可以判断,缺失的句子应该是一句可以反映一个把两个“目的”相混淆的错误认识或现象。而F句正好讲的就是一个混淆两个“目的”的错误现象。故F项为正确选项。
转载请注明原文地址:https://kaotiyun.com/show/Qi7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthet
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
TASKONE—ADVANTAGE•Forquestions13—17,matchtheextractswiththeadvantages,listedA—H.•Foreachextract,choosetheadv
TASKONE—ADVANTAGE•Forquestions13—17,matchtheextractswiththeadvantages,listedA—H.•Foreachextract,choosetheadv
•Readthetextbelowabouttelevisionnetwork.•Inmostofthelines41—52thereistoneextraword.Itiseithergrammatically
•Readthetextbelowabouttelevisionnetwork.•Inmostofthelines41—52thereistoneextraword.Itiseithergrammatically
随机试题
在社会调查研究方法中,属定性研究的有
下列不是消化性溃疡的常见的并发症的是
男婴,G2P1足月顺产,出生体重3.5kg,生后15小时出现黄疸,并有加重趋势,总胆红素达342μmol/L(20mg/d1)。最可能的诊断是
多个方案的比较与优化是项目决策分析与评价的关键,尤其是在多目标决策时,往往形成各个方案各有千秋的局面,这时可按()方法进行选择。
某会计人员,在填制凭证时,误将40000元写成4000元,科目方向正确无误,并已入账,月底结账时发现错误,下列各项做法正确的是()。
个人质押贷款的特点不包括()。
下列关于计算VAR的方差一协方差法的说法,不正确的是()。
已知椭圆=1(a>b>0)的左焦点为F(一2,0),离心率为.求椭圆C的标准方程;
唐代诗人皮日休云:“尽道隋亡为此河,至今千里赖通波。若无水殿龙舟事,共禹论功不较多。”下列有关这首诗的说法,正确的是:
2006盏亮着的电灯,各有一个开关控制,按顺序编号为1,2,…,2006。将编号为2的倍数的灯的开关各按一下,再将编号为3的倍数的灯的开关各按一下,最后将编号为5的倍数的灯的开关各按一下。按完后亮着的灯有多少盏?
最新回复
(
0
)