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  3. The Positive/Negative Effects of Some Advertisements We see a lot of advertisements almost everyday and everywhere. Some adv

The Positive/Negative Effects of Some Advertisements We see a lot of advertisements almost everyday and everywhere. Some adv

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问题     The Positive/Negative Effects of Some Advertisements
    We see a lot of advertisements almost everyday and everywhere. Some advertisements are good, but some are not so good. Write a composition of about 200 words on the following topic:
    The Positive/Negative Effects of Some Advertisements
    You are to write in three parts.
    In the first part, state specifically what your opinion is. In the second part, provide one or two reasons to support your opinion. In the last part, bring what you have written to a natural conclusion or make a summary.
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答案 The Negative Effects of Some Advertisements Advertisements are a powerful tool, through which products and services are imprinted into viewers’ minds. But advertisements are essentially filled with sales gimmicks, the negative effects of which warrant our attention. The first negative effect of advertisements is misleading the audience. More often than not, sales languages in advertisements are equivocal. They invite the audience to imagine their own favourable fantasy, which is seldom true in reality. For example, a Coke advertisement may claim that it is "cheaper than the leading brand but with the same quality". Potential buyers are tricked to think that this Coke is less expensive than Coca Cola and the quality is still guaranteed. Actually, "leading" is a fuzzy description that could hardly be definite. It could mean a "leading" brand in the West or a leading brand in China. The second negative effect of advertisements is encouraging excessive consumption. The provocative language in advertisements paints an attractive picture to lure audiences to purchase a certain product. They declare that by owning this perfume, you will be sexy, and that by having that perfume, you will be elegant. If you want to feel elegantly sexy, buy both of them. Therefore, consumers are consuming the concepts associated with the products, rather than the products themselves. In conclusion, advertisements might mislead us and lead to over spending on some fanaticized images.
解析     本题属于“立场选择型”作文，涉及的题材是“社会热点”。该题要求考生对“广告的正面或负面影响”提出个人的意见。按照题目的要求，可谋篇布局如下：
    开头：指出广告充斥着营销的陷阱，其负面的影响值得我们注意。
    主体：阐述原因。
    1．广告的第一个负面影响是误导观众。以某品牌可乐的广告为例。
    2．广告的第二个负面影响是鼓励无度的消费。以香水广告为例。
    结尾：重申观点。广告会误导我们，诱使我们过度消费。
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