McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s mar

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问题     McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s market share in the late eighties.【R1】______There’s even evidence that McDonald’s has been slipping in areas it once dominated. A 1995 Restaurants and Institutions Choice in Chains survey of 2849 adults gave McDonald’s low marks on food quality, value, service and cleanliness. 【R2】______
   【R3】______Put simply, because it could. After all, as a company, and a stock, McDonald’s is really an international story. Its global operations in 96 countries are the real attraction, feeding 47% of the company’s $30 billion sales and 54% of profits. 【R4】______
    Brisk overseas business, however, has only magnified the chain’s U.S. blues. 【R5】______
    McDonald’s started hawking Extra Value Meals in 1991, largely to keep up with Taco Bell’s value pricing.【R6】______and "the super-low price promotions weren’t driving customers into the store any longer," notes David Adelman, a Dean Witter Reynolds analyst.
    So the new, adult-oriented Deluxe line is not only supposed to win back older chowhounds; it’s also aimed at bumping prices back up.【R7】______it’s a lot of pressure to put on a bunch of burgers, especially given the problems McDonald’s has had expanding its menus in recent years.
    At least some industry experts question whether McDonald’s may be making a fundamental marketing mistake with its new emphasis on adult customers. 【R8】______
    A. And within the burger segment, where growth in the nineties has slowed to about 5% annually, Arch reveals like Burger King have managed sales gains for three years running
    B. McDonald’s found that discounting — a tactic the company tried reluctantly — failed to revive per-store sales.
    C. So why did McDonald’s wait so long to attack its domestic problem head-on.
    D. For the most part, McDonald’s has those unsatiated foreign appetites to thank for its 126 consecutive quarters of record earnings.
    E. There is a chance, after all, that the "grownup" theme — including commercial that show kids grimacing at the sight of an Arch Deluxe — could backfire.
    F. But by mid-1995, the value concept had evolved to straight discounting.
    G. The chicken, fish, and beef sandwiches cost about 20% more than "classic menu" items.
    H. Top honors instead went to Wendy’s.
【R2】

选项

答案H

解析 上文提到,1995年一份饮食业调查结果显示,麦当劳在食品质量、服务及卫生等指标方面均得了低分。而此次调查的最高荣誉属于谁呢?备选句中的H准确地回答了这个问题。答案应为H。
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