首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
admin
2013-01-12
37
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR Was largely an American invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U. S. companies, It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U. S. employees know two languages. Ogilvy and Mather has about the same percentage conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
The word "provincial" (Line 2, Para. 3) most probably means "________".
选项
A、limited in outlook
B、like people from the provinces
C、rigid in thinking.
D、interested in world financial affairs
答案
A
解析
该词出现在第三段第2行,依据下文的补充说明“take more of an interest in local affairs”可推断该词和选项A的意思最为接近。
转载请注明原文地址:https://kaotiyun.com/show/Qk9O777K
0
考博英语
相关试题推荐
Somepeopleviewedthefindingswithcaution,notingthatacause-and-effectrelationshipbetweenpassivesmokingandcancerrem
Igetaskedaboutwhatindividualscandotostaycurrentinaworldthatsomehowkeeps______andrepeatingpatternsallatthes
Theliteraryartist,concernedsolelywiththecreationofabookorstoryasclosetoperfectionashispowerswillpermit,is
HowtoGetPreservedasaFossil56.Unfortunatelythechangesofanyanimalbecomeafossilarenotverygreat,and57.the
Themanagerthrewaparty______thegroupofcomputerexpertsfromtheUnitedStates.
Frequentlysingle-parentchildren______someofthefunctionsthattheabsentadultinthehousewouldhaveserved.
Paulisan______worker,andrarelydoeswellinexaminations.Howeverheoftenrefusesourhelp.
WhenIwaswalkingdownthestreettheotherday,Ihappenedtonoticeasmallbrownleatherwalletlyingonthesidewalk.Ipic
TheschoolboardlistenedquietlyasJohnreadthedemandsthathisfollowers______for.
随机试题
张女士,孕40周,有规则宫缩10h,自然分娩一活女婴。现第三产程已历时40min,仍无胎盘剥离的征象,而出血量已超过200ml。
项目结构分解并没有统一的模式,应结合项目的特点并参考一定原则进行,下列哪项不属于其参考的原则()。
记账凭证的填制除必须做到记录真实、填制及时、书写清楚外,还必须符合下列()的要求。
在我国,确认土地承包经营的主要依据是()。
现代教育观
()是集体成员知识水平、道德水平、价值观、信仰、兴趣、需要和期望的反映。
周某在路上行走时,未在人行道内行走,违反了交通规则,但因其双目失明,根据《治安管理处罚法》可以不予处罚。()
设子程序过程定义的首部为:PublicSubs(xAsInteger,YAsSingle)~0以下正确的调用形式为
Aslongasherparentscanremember,13-year-oldKatieHarthasbeentalkingaboutgoingtocollege.Hermother,Tally,afinanc
随着西藏改革开放和现代化的发展,藏语翻译也得到了迅速发展,1993年成立了西藏翻译工作者协会,并先后成立了拉萨市和日喀则地区分会;共举办了7期翻译培训班,培训337人次;1994年在西藏举办了全国第二次暨西藏首届藏语文翻译学术研讨会,并先后派人员参加了在北
最新回复
(
0
)