首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
admin
2018-04-07
56
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors Off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation.
What do we know about Madison Avenue in hard economic times?
选项
A、It becomes more thriving by advertising.
B、It turns to advertising so as to survive.
C、It helps spread the influence of advertising.
D、It keeps being prosperous thanks to advertising.
答案
D
解析
原文该句中的定语从句which is why和even…等表明因为有了advertising,麦迪逊大道在经济困难时期仍能保持繁荣,D与原文意义最为相近,故为本题答案。
转载请注明原文地址:https://kaotiyun.com/show/Qpa7777K
0
大学英语四级
相关试题推荐
HowPsychologyCanHelpthePlanetStayCool[A]"I’mnotconvincedit’sasbadastheexpertsmakeout...It’severyoneelse’sf
HowPsychologyCanHelpthePlanetStayCool[A]"I’mnotconvincedit’sasbadastheexpertsmakeout...It’severyoneelse’sf
HowPsychologyCanHelpthePlanetStayCool[A]"I’mnotconvincedit’sasbadastheexpertsmakeout...It’severyoneelse’sf
A、Peoplecaneasilyfightwitheachother.B、Conflictswithothersbecomeinevitable.C、Americansaretooconcernedabouttheir
A、Sixteenpeopledrowned.B、ItstoppedinaGreekisland.C、Therewere15peopleonboard.D、ItstartedfromTurkey.D题目问关于移民船只的
A、Peoplewhoeatspoiledfoodmaygetsick.B、Farmershavetothrowawayspoiledproducts.C、Farmershavetosellthespoiledpr
A、Professionalathletes.B、Amateurathletes.C、Peoplewhooftentravel.D、Peoplewhooftenlacksleep.D
Britishairisfarcleanerthanitwasafewdecadesago.Fewerpeopleusecoal-burningstoves:oldindustrialplantshavebeen
随机试题
下列不属于医疗费用保险合同的免赔额条款的是
OncehestartstalkingaboutancientChina,______.
男性,23岁。反复高热3个月,经抗生素治疗无效。查体:贫血貌,浅表淋巴结未触及肿大,肝、脾肋下3指。血象:WBC3.5×109/L,Hb80g/L,血小板32×109/L。骨髓象:分类不明细胞为5%,余未见异常。Hams试验阴性。腹部、胸部CT未发现深部淋
症见喘促日久,动则喘甚,呼多吸少,气不得续,形瘦神惫,跗肿,汗出肢冷,面青唇紫,舌淡苔白,脉微细,辨证为
流感病毒细胞培养时首选
加辅料炒时,需将辅料炒至滑利易翻动时再投药的方法是
哪一药物通过作用于血管内皮生长因子(VEGF),阻碍VEGF与其受体在内皮细胞表面相互作用,从而阻止内皮细胞增殖和新血管生成来发挥抗癌作用()。
人类性的生物因素的概念,指的是人类的性()的特点。
一般说来,强化起着增进学习动机的作用,_________一般起着削弱学习动机的作用,但有时也可使一个人在失败中重新振作起来。
MostofEnglishlearningschoolshireforeignteachersfromEnglish-speakingcountriessuchasUSA,UK,Canada,etc.,butsomet
最新回复
(
0
)