首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
(46)Maybe they are too young to know better, or more probably they are young enough to know better than most, but two Internet m
(46)Maybe they are too young to know better, or more probably they are young enough to know better than most, but two Internet m
admin
2009-04-27
104
问题
(46)
Maybe they are too young to know better, or more probably they are young enough to know better than most, but two Internet marketing whizzes from San Francisco say both dotcom companies and the Internet arm of conventional companies will continue to be where client growth and profit are most prolific.
But a marketing strategy, including above-line advertising to drive people to your site, will still be important, say 23-year-old Christopher George and 26-year-old Julio Cabanillas, interactive media specialists from the global advertising agency Foote Cone Belding (FCB).
The two travel the world to instruct their counterparts on the rights and wrongs of Internet as marketing strategies and the correct branding of dotcom companies. They should know. (47)
Sixty percent of billings issued by the’ San Francisco office of FCB are now to dotcom companies including the massive on-line book store Amazon. com, which boasts access to more than a million titles.
(48)
On a smaller scale, but equally effective, has been the listen, com advertising banner, placed on a host of carefully selected music related sites and search engines.
The banner has a request function where the user can select an artist and be taken directly to that artist’s web page and download MP3 audio tracks.
"The fact that you can search within the banner and condition the user to know what you are offering is key. The creative approach is simple but effective, and conveys exactly what the site is about."
(49)
Although the Internet strategies follow the standard 1:3 ratio of conventional advertising campaigns (roughly three times more should be spent on placing advertising in the various media such as television or newspapers than on the production of the advertising campaign), the cost to clients comes before and after the online campaign.
For example of what not to do, Senior George and Cabanillas point to the giant supermarket chain Wal-Mart in the US as an Internet site that has not taken advantage of the unique properties of interactivity. "What they’ve done is take the bricks and mortar layout, store aisles, for example, and simply put it online," Cabanillas says.
(50)
"But the online experience is much more fluid than that, and should provide ’smarter’ services like recommendations, discounts and other fun things to enhance the user experience.
Not intrusive, just smarter."
选项
答案
也许是因为他们还太年轻,所以知之甚少;或者,正是由于他们太年轻,可能比大多数人知道得更多,但两位来自旧金山的互联网营销专家认为,无论是网络公司还是传统公司的互联网业务都将继续是客户增长最快和利润最可观之地。
解析
转载请注明原文地址:https://kaotiyun.com/show/Qra4777K
0
考研英语一
相关试题推荐
It’snosecretthatmostofusdon’tgetenoughsleepandsufferforit.Ifyou’rebetweentheagesof16and64,【C1】______don’t
It’snosecretthatmostofusdon’tgetenoughsleepandsufferforit.Ifyou’rebetweentheagesof16and64,【C1】______don’t
It’snosecretthatmostofusdon’tgetenoughsleepandsufferforit.Ifyou’rebetweentheagesof16and64,【C1】______don’t
It’snosecretthatmostofusdon’tgetenoughsleepandsufferforit.Ifyou’rebetweentheagesof16and64,【C1】______don’t
It’snosecretthatmostofusdon’tgetenoughsleepandsufferforit.Ifyou’rebetweentheagesof16and64,【C1】______don’t
It’snosecretthatmostofusdon’tgetenoughsleepandsufferforit.Ifyou’rebetweentheagesof16and64,【C1】______don’t
随机试题
给某患者静脉注射25%葡萄糖溶液100ml,患者顷刻尿量显著增加,测定尿糖为阳性,分析患者尿量增多的主要原因是
按照《建筑地基基础设计规范》(GB50007—2011),地基持力层承载力特征值由经验值确定时,下列哪些情况,不应对地基承载力特征值进行深宽修正?()
某企业月末编制试算平衡表时,因漏算一个账户,计算的月末借方余额合计为400000元,月末贷方余额合计为450000元,则漏算的账户()元。
产业结构政策的核心是()。
“三个代表”是一个完整统一的整体,请简述三者之间的辩证关系。
你们部门负责生产安全监察工作。你带队去一个企业检查工作。发现该企业存在严重的安全问题。企业负责人对你说,如果停产,企业的订单和职工工资会受到影响。如果是你,你该怎么处理?
水平放置的幼苗,经过一段时间根向下弯曲生长,其原因是__________。①重力作用,背离地面一侧生长素分布得少②光线作用,靠近地面一侧生长素分布得多③根对生长素反应敏感④根对生长素反应不敏感
设A=E-ααT,其中α为n维非零列向量.证明:当α是单位向量时A为不可逆矩阵.
(73)are essential for the protection of data.
A、Themanwondershowcriticswillreviewtheshow.B、Themanwillhelpthewomansellherpaintings.C、Thewomanisconfidenti
最新回复
(
0
)