首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
In the Second World War a "blockbuster" was a bomb that could eliminate whole streets. Today it is the kind of hit creation that
In the Second World War a "blockbuster" was a bomb that could eliminate whole streets. Today it is the kind of hit creation that
admin
2018-03-01
39
问题
In the Second World War a "blockbuster" was a bomb that could eliminate whole streets. Today it is the kind of hit creation that every media executive prays for. Popular films, books, music albums and sports teams that bring in huge audiences—and vast profits—can determine whether a year is profitable or loss-making, and break a boss’s career.
The entertainment industry’s search for the golden release is the focus of "Blockbusters" by Anita Elberse, a professor of business administration at Harvard Business School. Conventional corporate wisdom maintains that spreading resources across many smaller properties is sounder than pushing money into a few big, concentrated bets. Ms Elberse uses case studies from the film, television, music and sporting worlds to argue that, counterintuitively, "the idea of smaller bets being ’safer’ is a myth." Nurturing a few choice works and helps firms create superstars and super products, and is the key to far higher profits. Ms Elberse cites Grand Central Publishing as one example: the top 10% of its titles account for 64% of the publisher’s costs, but 126% of its profits.
The thesis that popular products earn more money might seem as obvious as the plot of the latest Hollywood film you saw. But it is not what business experts predicted would happen. In 2006 Chris Anderson, the editor of Wired and a former journalist at The Economist, wrote "The Long Tail: Why the Future of Business is Selling Less of More", in which he argued that the internet would change the demand curve for entertainment products. With unlimited "shelf" space available online and more refined search algorithms to direct people to songs and books they might be interested in, niche products would attract more attention and a greater share of spending.
Ms Elberse originally disagreed on Mr. Anderson’s work in a 2008 article for the Harvard Business Review, which is the basis for her book. The tail has become longer, but the internet has helped bestsellers become even bigger, because people follow the recommendations of friends and casual consumers choose known quantities. In 2011 just 102 of the 8m digital musical tracks sold generated nearly a sixth of all sales. Blockbusters tend to be self-reinforcing, because firms spend more to promote products they think stand a better chance of becoming popular.
Traditional enterprises believe that ______.
选项
A、Ms Elberse’s studies are ridiculous
B、Ms Elberse’s theory is beyond doubt
C、it’s better to concentrate fund on a few big bets
D、it’s safer to put small amount of money into different areas
答案
D
解析
根据题干中的“traditional enterprises”定位到第二段第二句的“conventional corporate wisdom”,其中“traditional”对应“conventional”;“enterprises”对应“corporate”。故可以确定答案应该在本句。该句提到:Conventional corporate wisdom maintains that spreading resources across many smaller properties is sounder than pushing money into a few big, concentrated bets. 其中“spreading resources across many smaller properties is sounder”对应“it’s safer to put small amount of money into different areas”,因此选项D正确。
转载请注明原文地址:https://kaotiyun.com/show/R8BZ777K
0
考研英语一
相关试题推荐
Weoftenattributekeycharacteristicstooneofourparents:"Hegetshisathleticismfromhisfather.""Herquicknesstoange
IsGooglecreatingthenextgenerationofofficeblowhards?AcleverpsychologicalstudybyYaleUniversityresearchers【B1】_____
Aspartofastudentsocialsurveyproject,youareleadingagrouptovisitanexhibitioninasmalltown.Writealetterofin
Cultureisactivityofthought,andreceptivenesstobeautyandhumanefeeling.Scrapsofinformationhave【B1】______todowith
"Itcouldhavebeenworse"wasthecommonrefrainasAmericanbanksbeganreportingtheirsecond-quarterearnings.Indeed,thes
Afterclashesbetweenriotpoliceandprotesters,workersattheKeihinHotelinTokyowereforciblyejectedonJanuary25th.Th
Afterclashesbetweenriotpoliceandprotesters,workersattheKeihinHotelinTokyowereforciblyejectedonJanuary25th.Th
Itisthecapacityofthecomputerforsolvingproblemsandmakingdecisionsthatrepresentsitsgreatestpotentialandthatpos
Restrictionsontheuseofplasticbagshavenotbeensosuccessfulinsomeregions."WhitePollution"isstillgoingon.Wr
Manypeopleliketotravel.Theproblemisgettingyourpettothe【C1】______.Inrecentyears,transportingpetsonflightshas
随机试题
假设某机器共有8条指令(I1~I8),使用频度如下表所示。要求:分别计算使用哈夫曼编码和只有两种码长的扩展操作码的平均码长。
Someformsofarthritismaydevelopwhenthebody’sabilityoffightingdiseasegoesaway.
右心功能不全常见并发症不包括
【2008—3】题6~10:某生产企业设若干生产车间,已知某企业总计算负荷Pjs=18MW,Qjs=8.8Mvar,年平均有功负荷系数0.7,年平均无功负荷系数0.8,年实际工作小时数5000h,年最大负荷利用小时数3500h。请回答下列问题,并列出解答过
直接影响着房地产产品的价格,是房地产商品特有属性的是()。
盗窃、抢劫或者抢夺的机动车发生交通事故造成损害的,()不需要承担赔偿责任。
【2011福建】简述教学工作的基本环节。
算法一般都可以用哪几种控制结构组合而成______。
有以下程序voidf(int*q){inti=0;for(;i
请在“答题”菜单中选择相应的命令,并按照题目要求完成下面的操作。注意:以下的文件必须保存在考生文件夹下。文档“word素材.docx”是一篇从互联网上获取的文字资料,打开该文档并按下列要求进行排版及保存操作:将“word素材.doc
最新回复
(
0
)