2. 考研
  3. There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be i

There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be i

admin2017-12-11  36
问题    There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. "Sometime in the future," the paper’s publisher said back in 2010.
   Nostalgia for ink on paper and the rustle of pages aside, there’ s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper—printing presses, delivery trucks—isn’t just expensive; it’ s excessive at a time when online-only competitors don’t have the same set of financial constraints. Readers are migrating away from print anyway. And though print and sales still dwarf their online and mobile counterparts, revenue from print is still declining.
   Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti.
   Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. "Figuring out a way to accelerate that transition would make sense for them," he said, "but if you discontinue it, you’re going to have your most loyal customers really upset with you."
   Sometimes that’s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. "It was seen as a blunder," he said. The more turned out to be foresighted. And if Peretti were in change at the Times? "I wouldn’t pick a year to end print," he said. "I would raise prices and make it into more of a legacy product."
   The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. "So if you ’re overpaying for print, you could feel like you were helping," Peretti said. "Then increase it at a higher rate each year and essentially try to generate additional revenue." In other words, if you’re going to make a print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $ 500 a year—more than twice as much as a digital-only subscription.
   "It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business," Peretti remarked. "But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive than less aggressive."
Peretti believes that, in a changing world,
选项 A、legacy businesses are becoming outdated.
B、cautiousness facilitates problems-solving.
C、aggressiveness better meets challenges.
D、traditional luxuries can stay unaffected.
答案C
解析 细节题。根据题干关键词Peretti和in a changing world首先定位到最后一段。文中指出“但 问题是，当市场和世界形势发生变化时，我们正在做的事情不再有任何意义了，我们应该将它们安 置于何处?在这种情况下，多些冲劲比少些更好。”文中的it’s better to be more aggressive和C项中 的aggressiveness better相呼应，故C项为正确答案。A项中的legacy business不是文中的讨论话 题，所以可以直接排除。B项“谨慎可以促进问题的解决”在他的观点中根本没有体现，相反他建议 要有所改变，并且要找对方式，言外之意就是大胆去面对挑战。D项中的can stayunaffected过于绝 对，排除。
转载请注明原文地址:https://kaotiyun.com/show/RBBZ777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)