首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Mike MeCue is the CEO of a company in the United States called Tellme Networks. His company provides information to people over
Mike MeCue is the CEO of a company in the United States called Tellme Networks. His company provides information to people over
admin
2022-10-25
39
问题
Mike MeCue is the CEO of a company in the United States called Tellme Networks. His company provides information to people over the phone about a variety of topics such as weather and sport score. In 2006, the Fast Company Magazine reported that Mike has a special way to check whether his new ideas for products are good ones. Each time he develops a new project, he puts it through what he calls the "Mom Test". The test requires that his mother, who is 66 years old, understands how to use product, wants to use the product, and is able to use the product. Every time he has a new product idea, he calls his mom. If he can explain it in a way that she understands, he feels a lot more confident about selling the idea to potential investors. He had one idea about introducing a product like Skype, which enables people to use Internet to talk to each other, but rejected it because it did not meet with approval from his mother.
Although Mike McCue has discovered that simplicity is often not only important for product design but also for attracting customers, his mother represents a very important and growing market segment, which should be listened to and catered to. This group of people called the " silver generation" —that is, people who are over 65 years of age. In Japan, in 2015 a quarter of all people were over 65. Some projections estimate that this group will spend $95 billion a year on products to make their lives easier. While this is particularly true in Japan, with one of the most aging populations in the world, similar trends can be seen in other countries too, particularly in the U.S. and in Europe.
Naturally, some companies are paying attention to this huge potential new market. The introduction of the Easyphone by NTT Docomo is a good example of how companies are gradually recognizing the needs of the silver generation. Unlike many of its other phones aimed at different segments of the market, NTT Docomo does not complicate its Easyphone with unnecessary functions. The phone is simple and plain to design. Similarly, the Life Phone, recently launched in the U. K., includes features which help those with hearing or sight problems.
NTT Docomo is not the only company interested in this market. The car company Nissan has developed vans with ramps for wheelchair access and cars with special modifications aimed at assisting elderly drivers. Also, Sanyo has developed a special bathtub that allows people in wheelchairs to take baths. It is not just in high-technology industries that this is occurring. Companies in every sector have to pay attention to the silver generation. For example, construction companies are building more homes with features such as wheelchair access and home elevators. Food companies are also developing products that meet the special dietary needs of older people.
Companies like these and others are learning crucial lessons about their rapidly changing markets. In this day and age, they have to be very careful about their marketing strategy. The days of the " one-size-fits-all" approach are certainly gone. Companies need to clearly recognize every segment of their market and design appealing products. Companies that don’t do this are putting their future survival at risk. When marketing to the over 65s, they should remember that simple is beautiful. They should also remember that the future is bright: the future is silver. Questions 66-70
Complete the summary below with information from the passage, using no more than three words for each blank.
The 20th century was the era of the young; the 21st century is the age of the【A1】________generation. As businesses made【A2】________about the number of elderly people and how much money they have, they are recognizing that they must【A3】________this huge market and make products which【A4】________with their approval.
Companies that fail to understand this crucial fact are putting【A5】________at risk.
【A1】
选项
答案
silver
解析
根据空格前的21st世纪,可以定位到第一段的第三句和第二段的第三句,而第二段的第二句提到,这群人被称为“银发一代”——即65岁以上的人,直接给出了答案,所以填入silver。
转载请注明原文地址:https://kaotiyun.com/show/RDSD777K
本试题收录于:
A类竞赛(研究生)题库大学生英语竞赛(NECCS)分类
0
A类竞赛(研究生)
大学生英语竞赛(NECCS)
相关试题推荐
TheInternetisfullofget-rich-quickschemers,andmanybigfatliars—andtheyalltrytogetadsfortheir"businesses"tosh
[A]Uniqueness[B]Attentiveness[C]Communication[D]Personalization[E]Appreciation[F]Recognitio
[A]Realizethatit’snottoolate[B]Investingoodadviceandgoodequipment[C]Startslowly[D]Startwith
[A]Marktheheadway[B]Celebratethelittlewins[C]Exerciseislikeaninvestment[D]Makegoodchoices
某手机应用上线后,收到老年用户的多起投诉:界面烦琐,字体太小,使用不方便。这反映了项目组在________工作中存在不足。
Somedoctorsaretakinganunusualnewapproachtocommunicatebetterwithpatients—theyareletting【C1】________readthenotest
Forthispart,youareallowed30minutestowriteacompositiononthetopic"ChoosingCareers".Youshouldwriteinnolesst
Manyoftheunusualbehaviorsattributedtocrows–suchasdrinkingcoffeeorpresentinggiftstopeoplewhofeedthem–areba
Inhisletterhethankedhisfriendforthegiftoftulipbulbs,buthethencontinuedto________fortheirdeath.
WilburandOrvilleWrightwerethetwoyoungestsonsofBishopMiltonWright,WilburwasbornonafarmnearMillvilleandOrvil
随机试题
消费者对新产品有所觉察,但缺少关于它的信息属于新产品采用过程中的()
为搞好卫生监督统计工作,各级部门要提高监督统计报告重要性的认识
人民检察院审查起诉部门对于本院侦查部门移送审查起诉的案件,发现犯罪事实不是犯罪嫌疑人所为,应当如何处理?()
与氧气接触的设备和管道应严格进行( )。
甲公司欠张龙工程款人民币20万元,张龙初次做工程,要求甲公司支付20万元现金,甲公司告知张龙按照会计制度规定,无法支付现金,但可以开一张支票,让其自己到银行支取现金。张龙认真地查看了支票,上面记载有如下内容:金额20万元,收款人为张龙,出票日期为201
根据《关于促进互联网金融健康发展的指导意见》,负责网络借贷业务监管的是()。
下列关于信用评分模型的说法,不正确的是()。
下列选项中,不属于构成商业秘密条件的是()。
某省高级人民法院在审理一起刑事案件时,发现省人大常委会通过的一个地方性法规与宪法相抵触,于是报请最高人民法院,由最高人民法院决定是否采用该地方性法规。最高人民法院根据该省高级人民法院的报请,下文作出决定,宣布该地方性法规无效并指令该省高级人民法院不予采用。
A、TheyarethemostattractivewomeninBritain.B、Theyarethemostpopularfilmstars.C、Theyarethefirstwomennewsannounc
最新回复
(
0
)