首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences ha
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences ha
admin
2010-01-15
23
问题
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of the U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts in knowing a second language. Less than 5 percent of Burson-Marshall’s American employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the
Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
We learn from the third paragraph that employees in the American PR industry ______.
选项
A、speak at least one foreign language fluently
B、are ignorant about world geography
C、are not as sophisticated as their European counterparts
D、enjoy reading a great variety of English business publications
答案
C
解析
文章第三段指出"Secondly,Americans lag behind their European and Asian counterparts in knowing a second language.”,接着又举例说“Less than 5 percent of Burson-Marshall’s American employees know two languages.Ogilvy and Mather has about the same percentage.”,由此可见A 错误。文章最
转载请注明原文地址:https://kaotiyun.com/show/RDnK777K
0
专业英语四级
相关试题推荐
PeoplewhogrewupinAmericaandWesternEuropehavebecomeusedtotheideathattheWestdominatestheworldeconomy.Inf
PeoplewhogrewupinAmericaandWesternEuropehavebecomeusedtotheideathattheWestdominatestheworldeconomy.Inf
Inmanycountries,whenpeoplegivetheirname,theyrefertothemselvesusingtheirlastnameorfamilyname.IntheUnited
Languagepervadessociallife.Itistheprincipalvehicleforthetransmissionofculturalknowledge,andtheprimarymeans
(1)SocialmobilityintheU.K.couldbereversedunlessthegovernmentanduniversitiesmakechangestoencourageandpayfo
(1)PICASSOTHEPAINTERWEALLKNOW.Picassothesculptor?Notsomuch.Butthatallchangeswith"PicassoSculpture",aonce
Afghanistan’sTalibanfactionshaveagreedtofreeIranianprisonersinexchangefor______.
Afghanistan’sTalibanfactionshaveagreedtofreeIranianprisonersinexchangefor______.
Returningtomyapartment_________.
Itishardtoimaginealargecitywithoutpolicemen,butsuchwasthe______inLondonintheearly18thcentury.
随机试题
下列哪项检查对诊断肾病综合征最重要
交通行业标准《公路桥梁板式橡胶支座》规定:对于混凝土桥梁,板式橡胶支座实测转角正切值应满足()。
火灾风险是火灾概率与火灾后果的综合度量。下列属于影响火灾后果的因素的是()。
上市公司的可流通股票作为质押品时,其公允价值是该股票的市场价格。()[2015年5月真题]
在贷款审查的管理流程中,不属于贷款审查要遵循的原则是(
现在人们日益关注“绿色增长”的概念。“绿色增长”的概念与“低碳经济”、“循环经济”和“生态经济”等概念相比,它们的核心是一致的,倡导的都是一种经济社会与自然资源、生态环境全面协调和可持续发展的理念。差别只是视角和重点不同。低碳经济强调降低温室气体排放,循环
Modernpeoplewearmanymasksthatkeeptheirrealityconfinedand【C1】______,eventothemselves.Thepossibilityofencounterin
集权制的弊端是容易出现首长个人独揽大权、独断专行、滥用权力的现象。()
你是交通管理局的民警,监控设备没安装好,有群众举报有人在附近飙车,给周围群众居民带来安全隐患。其中有领导的儿子,如果分管领导让你去处理,你怎么办?
设0≤an<(一1)nan2中,哪个级数一定收敛?
最新回复
(
0
)