首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save. As
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save. As
admin
2016-11-25
51
问题
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save.
As you listen, for questions 1-12, complete the notes using up to three words or a number.
You will hear the recording twice.
FAST-SAVE LIMITED
The company history
【L1】Fast-Save’s original name was______.
【L2】In 1970, it took over some_____
【L3】In______, it introduced more than 200 off-price products.
【L4】Fast-Save’s advertising slogan was______.
Present situation
【L5】Problems have arisen because competitors have______Fast-Save.
【L6】This has led to a considerable fall in its______.
【L7】However, it still has substantial______.
【L8】It continues to be able to employ the______.
The company’s future
【L9】It is taking steps to change its______.
【L10】It has decided that current customers are more interested in buying______.
【L11】Fast-Save will be altering the______it keeps in its shops.
【L12】A key advantage for Fast-Save is that it has reliable______.
【L3】
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save.
As you listen, for questions 1-12, complete the notes using up to three words or a number.
You will hear the recording twice.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Woman: Now we move onto a new series where we look at companies in trouble and how they intend to turn themselves round.
Everybody is familiar with the budget supermarket chain, Fast-Save. They began business in 1959 as Valued Foods Limited, but to give themselves a more modern image, adopted the name Fast-Save in 1965. The chain went public in 1970 and with this new injection of capital began to buy a rival’s stores and converted them into Fast-Save outlets.
There was a major innovation in 1992 when they launched a range of over 200 special bargain products. Because they produced these themselves costs were substantially reduced. They launched the range through a huge advertising campaign with the catch phrase "why pay more?" This was enormously successful and quickly forced Fast-Save’s competitors to respond by introducing their own versions of similar shopping deals.
And it is precisely because rivals have imitated it that Fast-Save is in a certain amount of trouble.
With others competing successfully in the same market, Fast-Save’s share price has dropped sharply. As a direct result of this, it is just announced it is closing 107 of its 979 stores.
Despite the inevitable job loss this would cause, the company still has considerable assets which will enable it to survive. Its stock market value remains a healthy £ 497 million. It has a reasonably stable workforce whose wages keep pace with the rest of the industry. It still attracts the best executives due to its competitive salaries: and it offers good prospects for advancement with its training courses which are attended by more than 1,000 potential managers a year.
So in spite of a bad year, Fast-Save is now looking to the future and it has a major change in corporate culture. It is closing some of its older stores because it wants to create a new image.
Basically, it is planning to take itself off market as it recognises the modern supermarket customer seeks high quality products rather than cheap food. These changes will mean redesigning many of the stores, changing much of its stock and amass the investment in marketing and advertising.
Fast-Save has a distinctive advantage over some of its competitors in that it has solid financial banking. It is partially owned by the finance house Golden Mathews which is based in Australia but deals with Fast-Save through its branches in Singapore.
All in all, it seems the company is looking at a rosier future, but we have to wait and see. We will keep you informed of its progress.
选项
答案
1992
解析
转载请注明原文地址:https://kaotiyun.com/show/RIKd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 AMs.Greenisarrivingat3:00thatafternoon,andthesecondspeakerwillpickherupattheairpor
A、 B、 C、 CThesecondspeakerthinkstomorrowwon’tbeagooddayforthebeachbecausethefirstspeakersa
A、 B、 C、 AThefirstspeakerdidn’tgetenoughsleep,andthesecondspeakergivestheadviceofgoingtobe
A、 B、 C、 D、 DThepeopleareshakinghands.Choice(A)confusesrubbingtheirfingersandshakinghands.Cho
A、 B、 C、 AYes,yourwifecalledanswerstheyes/noquestiondoIhaveanymessages.Choice(B)confusesthesim
A、 B、 C、 ATakethenumber14busadvisesthequestionercorrectly.Choice(B)usesthepasttense.Choice(C)confus
A、 B、 C、 AItcanseat500peopleanswershowlargeistheauditorium.Choice(B)usesthesimilarwordlargerin
A、 B、 C、 BHowmanydays是问题的关键,所以正确答案应该是说几天或几周等期限的内容。(A)用来回答Howmanypeoplewillbeaway…?这类问题,(C)适合回答Howmanyti
Tellingyouraudiencethattheycanaskquestions请听众提问
随机试题
设计一个网页时首先要考虑的问题是()
A.生物药剂学指标B.有效性指标C.安全性指标D.稳定性指标E.均一性指标药品活性成分在单位药品中的物理、化学、生物药剂学、安全性、有效性、稳定性等指标的等同程度是()
外疡可由多种原因引起,但主要是由于()。
目前,我国银行问外汇市场人民币对美元的买卖价可浮动的范围为()。
隋朝综合了汉魏以来的官制,在中央确立了()。
______是Internet上的WWW服务器,它的主要任务是在Internet中主动搜索其他WWW服务器中的信息并对其自动索引,将索引内容存储在可供查询的大型数据库中。
微机硬件系统中,最大、最主要的一块集成电路板卡是
Themotherplacedtheblanketovertheboy,leavingonlyhisface(uncover)______.
A、TheywillreviewtheseminarthisweekonChicagotogether.B、TheywillattendMr.Johnson’sseminaragain.C、Theywillattend
Forthispart,youareallowed30minutestowriteashortessayentitledHowtoStayVigorous.Youressayshouldincludetheim
最新回复
(
0
)